Today (January 28), Genda conference feature Oka Shangfa tweeted that Genda Sega entertainment will be renamed Genda GIGO entertainment, and the name of arcade stores operated by Sega brand in Japan will also be changed to ‘GIGO’.

“Today, the company name of Genda Sega entertainment has been changed to Genda GIGO entertainment. In addition, after Genda Sega entertainment acquired 14.9% of Sega’s shares, Genda’s shareholding ratio reached 100%,” pianoka said on twitter

In 2020, Sega SA Mei group had to transfer 85.1% of the shares of its subsidiary “Sega entertainment” held by the group to Genda due to its poor performance under the impact of the COVID-19. The subsidiary “Sega entertainment” also changed its company name to “Genda Sega entertainment”.

Genda feature film Okayama said in a subsequent Twitter: “we will change the name of the national Sega store to GIGO. Thanks to Sega’s 56 year history, I hope it will become an oasis that meets people’s desires with real entertainment. GIGO is get into the game oasis!” Acronym for. First from Ikebukuro, Akihabara and Shinjuku, and then spread all over the country. “

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