No one thought that the hottest single product this year was the freezer. Data show that from April 11 to 17, the offline sales volume of freezers increased by 46.44% year-on-year, and the online sales volume increased by 31.71% year-on-year. “At this time, there is no freezer at home and there is no sense of security.” Ms. Huang from Beijing recently ordered a Meiling 145 freezer from the Internet.

Why the freezer? Industry experts said that on the one hand, the unit price of the freezer is not high and the floor area is not large; On the other hand, the freezer is mostly used as an extension of the refrigerator. While the refrigerator can preserve food, the freezer can store more food for a long time.

On April 28, nearly 400 freezers assisted by Meiling have been successively sent to the homes of users in Shanghai. “The order was placed yesterday, and it’s here today.” Ms. Huang, who lives in Shanghai, told reporters: “it just helped me solve the problem of food storage at home during this period of time.”

It is worth mentioning that not only in Shanghai, but also in Beijing, many users are buying freezers. A few days ago, a picture on the screen brushing network showed that Meiling freezer has also become a popular item on the local user’s stock list. According to zhongyikang data, from April 18 to April 24, the sales volume of freezers in the offline market in Beijing was 832, with a sales volume of 1.416 million yuan, a year-on-year increase of 232% and 178% respectively.

There is no doubt that the freezer is on fire, and Meiling and other home appliance brands have also ushered in a new consumption wave. However, problems also follow. After hoarding so much food? Especially vegetables and other foods that are difficult to preserve for a long time? This is not only the primary problem faced by consumers, but also an urgent problem to be solved by manufacturers of refrigerators and freezers.

“In fact, preservation has always been the focus of users. Freezers and refrigerators exist for preservation.” The relevant person in charge of Meiling said: “the epidemic has made the freezer from the cold to the C position, and the function of long-term preservation has returned to the center of the stage again. This is what Meiling has been doing“

A stone stirs thousands of waves. Long term preservation began to enter the vision of consumers, and the competition in the refrigerator industry finally returned to the original track of preservation. Coincidentally, the same is true for the freezer in position C at this time. The M fresh freezer launched by Meiling can also prolong the preservation time of food and give users a full sense of security.

The c-place freezer and hot-selling refrigerator are bound to cause another upgrading of Meiling and other household appliance industries. It’s far from enough to install. It also needs to be fresher, more energy-saving and more intelligent. Meiling also said that in the future, it will accelerate technology and product research and development in these fields and seize the highlight moment of industry development.