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Why NFT Brands Must Address Churn to Survive

Few pieces of house cleaning before dive into this week’s One Big Idea: The One Big Idea Podcast is now available on YouTube and most podcasting services (Apple coming soon). Episodes will be released weekly. Be sure to subscribe to have it hit your feed. An issue with the One Big Idea OG col...

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Resurrecting Coinbase NFT

Happy Monday friends 👋, Despite my better judgment I have decided to start a weekly newsletter, One Big Idea. The premise is Web3 strategy for the crypto curious. In it, we will dive into the forces driving web3 today. You can expect to read about topics like NFTs, digital identity, governance, re

This past week, I found myself ruminating on thoughts of durability in crypto. At its core, durability is about withstanding wear, pressure, or damag...

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