If you’re reading this, you’re probably already aware that content is a vital part of any eCommerce website. But knowing that and actually having a solid content strategy are two very different things. A lot goes into a well-oiled content machine, from regular blog postings to product descriptions to social mediacopy—the list goes on. It can be overwhelming, which is why we’ve put together this handy checklist of everything you need for a successful eCommerce content strategy.

Before you can start creating any kind of content, you need to know who you’re creating it for. Who is your ideal customer? What are their demographics? Their interests? Their needs? Once you have a good understanding of who you’re talking to, you can start creating content that appeals to them directly.

What do you want your content to achieve? More traffic to your website? More conversions? Better brand awareness? Once you know what your endgame is, you can start tailor your content strategy accordingly. And don’t forget to set some measurable goals so you can track your progress along the way.

Keywords are the foundation of any good SEO strategy, so it’s important to do your research upfront and choose the right ones for your business. There are a lot of factors to consider when choosing keywords, from search volume to competition level to relevance. But once you find the sweet spot, incorporating those keywords into your content will be a breeze. Not sure where to start? Check out our guide on how to choose the right keywords for your eCommerce business.

Pillar pages are long-form pieces of content (think blog posts or guides) that cover a specific topic in depth. They’re an essential part of any good eCommerce SEO strategy because they help establish your website as an authority on that topic—and that’s music to Google’s ears. Not sure how to get started? Check out our guide on how to create pillar pages that drive traffic and conversions.

Your product descriptions are one of the most important pieces of content on your website because they’re what convince customers to buy from you instead of the competition. So it’s important to take the time to write well-crafted, persuasive descriptions that highlight the unique features and benefits of each product. Not sure where to start? Check out our guide on how write product descriptions that sell like hotcakes.

From your website copy to your blog posts to your product descriptions, every piece of content on your site should be optimized for SEO. That means using the right keywords throughout and making sure each page has unique, relevant title tags and meta descriptions—just to name a few things. Not sure where to start? Check out our complete guide on how optimize all your eCommerce content for SEO .

There’s no doubt about it: having a solid eCommerce content strategy is essential if you want your business to succeed online. But it can be daunting, especially if you’re just getting started. That’s why we created this checklist of everything you need for a successful eCommerce content strategy. By following these simple tips, you can rest assured knowing that your content is working hard for you—attracting new visitors, boosting conversions, and helping grow your business.