Building a Miniapp is easy, but growing Miniapps is difficult.

Farcaster users have short attention spans, and everyday, new developers and companies ship new Miniapps grasping for their attention.

The first step to growth is understanding your audience, and Quotient makes understanding your Miniapp’s audience simple through its Miniapp data ingest feature.

This article will walk-through the process of collecting Miniapps user data, using ArbSwap, a social trading Miniapp for Arbitrum, as an example.

We'll ingest the Miniapp's Farcaster user data into Quotient and use it to identify the app's most influential users, discover potential target audiences, and find channels that resonate with them

First, go to your Miniapp’s Developers page and click “Export user data.”

This will export a CSV with your last 90 days of user data. The CSV has three columns: fid, notificationToken, and added.

First, go to the Quotient application and navigate to the Communities page to configure your community. Click on the Miniapp Data upload and select your user data CSV.

You can also expand your community by adding related audiences: Farcaster account followers, Farcaster channel members, and token holders.

ArbSwap does not have a Farcaster account or Farcaster channel, so we’ll add potentially audience segments for ArbSwap instead: members and followers of /getreach, the channel for popular trading Miniapp Reach, and followers of bfresh, who leads community strategy for Arbitrum on Farcaster.

After saving, you'll be taken to your community's directory page, which lists each member with their Quotient Farcaster Influence score, their relationship to your community, and context about which Miniapps they use.

To identify your most influential and engaged users, filter to users who have added your Miniapp and have a Quotient Farcaster credibility score of "Influential" or higher.

For lead generation, filter out your existing Miniapp users and focus on people from your other audience segments—in this case, people who both follow bfresh and are members of the reach channel.

If you want more context about a user, click on their profile to view their reach metrics, the accounts they interact with most, their most active channels, and recent follows.

After exploring the Directory, dive deeper into which accounts, channels, tokens, and mini-apps resonate most with your audience in the Interests tab. For instance, /replyguys, /itookaphoto, and /tipn are the most popular channels for ArbSwap users.

Once you understand your audience and what resonates with them, you'll be ready to create your first content, influencer, or token incentives campaign through Quotient, which we will cover in a subsequent post 

After getting up to speed on your audience and what resonates with them, you’ll be positioned to create your first content, influencer, or token incentives campaign through Quotient, which we will cover in a subsequent post.

Want to try out Quotient for your community? 

Quotient is still in beta, but we are providing early access to Miniapp builders integrated with Arbitrum or plan on integrating Arbitrum.

Reach out to @ruminations or @bfresh on Farcaster for an early access code.