New wave profile

Introduction

The new wave (NASDAQ: SINA) is a leading online media and value-added information service provider for the Chinese and global Chinese communities. The new waves have a multi-regional web site to serve Chinese and overseas people in the greater China region, through a flag of five main lines of business: a new wave network providing web information and content services (SINA.com), a new wave of wireless services providing mobile value added services (SINA Mobile), new wave interaction communities providing Web 2.0 services and games (SINA Community), new business services providing search and business services (SINA.net) and new waves providing online shopping services (SINA E-Commerce) to provide a wide range of users’s web portals, mobile service providers, mobile telecoms, mobile telecoms, telecoms, telecoms and telecoms, etc. Most of the company’s revenue comes from network advertisements and mobile value-added services, and less from search and other fee-charging services.

More than 280 million new waves of registered users worldwide and more than 900 million daily brows are the most popular Internet brand among the Chinese and global Chinese communities.

New waves were rated as China’s most brand value and popular website in various surveys. Between 2003 and 2007, the new wave was rated by the Centre for Management Case Studies of the University of Beijing and the newspaper Economic Watch as the “China’s most respected business”. In China’s Internet Survey 2007 issued by the China Internet Association, new waves are ranked among the indicators of user access in key areas such as portals, blogs, cars, sports, information, finance, etc. In 2007, the new wave was also rated by the Beijing University Press and Communication Institute and the Ministry of Information and Industry as “10 major innovative media” and “China’s annual Internet success enterprises”.