Across my work building projects - from architecture, video games, and web - I've found the creative process closely tracks how life unfolds.

Accept these ground rules:

1. It's a process of trial and error.

2. See what works.

3. Most often it won't work.

4. Repeat and keep going.

The creative process of building new things is much like life - a journey of highs and "oh shit" low moments. Learning the ground rules has helped me keep perspective, welcome its wonderful serendipity, and not take bad outcomes personally.

Across my work building projects - from architecture, video games, and web - I've found the creative process closely tracks how life unfolds.

Accept these ground rules:

1. It's a process of trial and error.

2. See what works.

3. Most often it won't work.

4. Repeat and keep going.

The creative process of building new things is much like life - a journey of highs and "oh shit" low moments. Learning the ground rules has helped me keep perspective, welcome its wonderful serendipity, and not take bad outcomes personally.