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Seed ClubSeed Club's SC07: Consumer Crypto
Today weโre excited to announce SC07, and introduce you to the eight companies building category-defining consumer crypto products.
Seed Clubbuying cookies onchain just to feel something
a critically acclaimed weekly seed club roundup
Seed Clubthe regulators wont let us cook
a critically acclaimed weekly consumer crypto roundup
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Seed ClubSeed Club's SC07: Consumer Crypto
Today weโre excited to announce SC07, and introduce you to the eight companies building category-defining consumer crypto products.
Seed Clubbuying cookies onchain just to feel something
a critically acclaimed weekly seed club roundup
Seed Clubthe regulators wont let us cook
a critically acclaimed weekly consumer crypto roundup
hello,
While this weekend provided perfect weather for bottomless mimosas, we were instead treated to a sobering array of bottomless charts. You know it's bad when Eth devs fall into deep public existential despair and the ceo of intel starts tweeting prayers. Last week, I bought ETH at $2900 only to find it at $2200 the next day. I donโt care about moneyโthis is about betrayal. Which is something memoirists often write about. So I took my existential confusion and turned my attention to focus on more whimsical things. Like drinking chilled red scrolling through the eth orderbook and posting photos I took with my shattered iphone camera to Zora's app. It's taken a lot of crafting to piece together my shattered psyche.
enjoy
xx c
Uniswap dropped a collab with KidSuper. A new memecoin launchpad allows anyone to create a memecoin from a single tweet, integrating directly into the distribution channel where there is attention and social context, and it quickly gained attention from prominent figures like the Nansen founder and the Raydium account. Smort launched a lossless prediction market on Solana using Sactum to create a 100% commission LST called smortSOL, with the yield going into a weekly prize pool. Players use smortSOL to participate in prediction games, where winners share the prize pool and losers only forgo their LST yield, offering a fun, risk-free alternative to traditional degenerate gambling.
Telegram launched its in-app browser and mini-app store, natively integrating support for crypto. Kraken introduced Kraken Labs, an experiment in crypto data visualization & analysis. Internet Explorers is launching a collection on the mother chain (bitcoin)-- drop us your addresses to get involved. Moshicam has adopted Sparks. Subvert is a new Bandcamp successor that is collectively-owned and controlled. Bankless did a dive into which L1 and L2 protocols are actually making money. Kizzy is building a social media betting product centred around creators with passionate fanbases and is launching on Monad. A fundamental protocol upgrade is coming to Zora....(soonTM, maybe today).
Internet Explorers is a weekly rundown live stream whereย extremely onlineย individuals broadly explore (romanticize, even)ย new consumer internet experiences.
Live & online Fridays at 10am PT / 1pm ET.
Sam from Arweave joined us on the show last week to dive into decentralized storage infrastructure, why it's important, The AO Protocol and Arweave Name System, fully decentralized AI powered mmo gaming, Llama Land, and more. Super insightful convo thats worth a watch (or two).
Alana shared a thread on effective distribution strategies and two core approaches: meeting target users where they are and creating unique, viral content. Examples include Barstoolโs street marketing, PayPal's integration with eBay, Blackbird's restaurant partnerships, Tinderโs campus strategies, AirBnb activating around the democratic national convention, alongside Michelinโs restaurant guide and Blendtecโs viral videos. To get their products in front of users, companies leveraged personal engagement at conferences and on the streets, shared economics through referral links and in-app rewards, creating viral content via entertaining videos and strategic partnerships, and developing adjacent products that incentivized usage. The more you spend time studying how the breakout products of the past got their early attention and usage, the more you realize how much better we need to do with distribution tactics into well defined wedges in consumer crypto.
A lot of chatter recently about Farcaster, marketing and expanding beyond crypto I have yet to see a crisp definition of: 1. What problem does Farcaster solve for people outside of crypto today? 2. What evidence exists that existing at-scale free social networks and paid creator tools / platforms are insufficient in serving these people? 3. Assuming this population exists, what channel (i.e. tactics) do you market Farcaster to said people? I'm not asking for free work, fwiw. It's our job to figure to this out (we don't have an answer for this question ourselves). But hiring a "marketing team" when you don't have an answer to this question is not going to solve the problem. Marketing works great when you have a clear value prop and target market and channel.
There's an ongoing debate about whether Dan and his team should actively market Farcaster and its affiliated clients beyond the crypto space. While Dan has been outspokenly against this, believing non-crypto audiences have no reason to use Farcaster in its current form and are better served by existing social networks, many in the community disagree. The strategy to justify Farcaster's recent $1 billion valuation focuses on a long-term vision of growing within the crypto space, creating unique features, and getting more developer legos out there over the next decade. Despite concerns about declining activity, Dan argues that broad marketing efforts would be ineffective until Farcaster becomes more compelling to a wider audience. Instead, he suggests focusing on increasing engagement among crypto-native users and attracting communities like Solana. The success of this strategy hinges on building a sticky user base with compelling and novel feature set. So it's not your more common consumer crypto oriented growth strategy whereby you try to nail down epic growth very quickly. The teamโs gradual growth approach has been quite methodical, and now the challenge remains in finding what will make Farcaster indispensable to both existing and new users.
Watch the full episode:
ie. every friday. 1pm et. this week with Hedrin from Ordinal Genesis!
hello,
While this weekend provided perfect weather for bottomless mimosas, we were instead treated to a sobering array of bottomless charts. You know it's bad when Eth devs fall into deep public existential despair and the ceo of intel starts tweeting prayers. Last week, I bought ETH at $2900 only to find it at $2200 the next day. I donโt care about moneyโthis is about betrayal. Which is something memoirists often write about. So I took my existential confusion and turned my attention to focus on more whimsical things. Like drinking chilled red scrolling through the eth orderbook and posting photos I took with my shattered iphone camera to Zora's app. It's taken a lot of crafting to piece together my shattered psyche.
enjoy
xx c
Uniswap dropped a collab with KidSuper. A new memecoin launchpad allows anyone to create a memecoin from a single tweet, integrating directly into the distribution channel where there is attention and social context, and it quickly gained attention from prominent figures like the Nansen founder and the Raydium account. Smort launched a lossless prediction market on Solana using Sactum to create a 100% commission LST called smortSOL, with the yield going into a weekly prize pool. Players use smortSOL to participate in prediction games, where winners share the prize pool and losers only forgo their LST yield, offering a fun, risk-free alternative to traditional degenerate gambling.
Telegram launched its in-app browser and mini-app store, natively integrating support for crypto. Kraken introduced Kraken Labs, an experiment in crypto data visualization & analysis. Internet Explorers is launching a collection on the mother chain (bitcoin)-- drop us your addresses to get involved. Moshicam has adopted Sparks. Subvert is a new Bandcamp successor that is collectively-owned and controlled. Bankless did a dive into which L1 and L2 protocols are actually making money. Kizzy is building a social media betting product centred around creators with passionate fanbases and is launching on Monad. A fundamental protocol upgrade is coming to Zora....(soonTM, maybe today).
Internet Explorers is a weekly rundown live stream whereย extremely onlineย individuals broadly explore (romanticize, even)ย new consumer internet experiences.
Live & online Fridays at 10am PT / 1pm ET.
Sam from Arweave joined us on the show last week to dive into decentralized storage infrastructure, why it's important, The AO Protocol and Arweave Name System, fully decentralized AI powered mmo gaming, Llama Land, and more. Super insightful convo thats worth a watch (or two).
Alana shared a thread on effective distribution strategies and two core approaches: meeting target users where they are and creating unique, viral content. Examples include Barstoolโs street marketing, PayPal's integration with eBay, Blackbird's restaurant partnerships, Tinderโs campus strategies, AirBnb activating around the democratic national convention, alongside Michelinโs restaurant guide and Blendtecโs viral videos. To get their products in front of users, companies leveraged personal engagement at conferences and on the streets, shared economics through referral links and in-app rewards, creating viral content via entertaining videos and strategic partnerships, and developing adjacent products that incentivized usage. The more you spend time studying how the breakout products of the past got their early attention and usage, the more you realize how much better we need to do with distribution tactics into well defined wedges in consumer crypto.
A lot of chatter recently about Farcaster, marketing and expanding beyond crypto I have yet to see a crisp definition of: 1. What problem does Farcaster solve for people outside of crypto today? 2. What evidence exists that existing at-scale free social networks and paid creator tools / platforms are insufficient in serving these people? 3. Assuming this population exists, what channel (i.e. tactics) do you market Farcaster to said people? I'm not asking for free work, fwiw. It's our job to figure to this out (we don't have an answer for this question ourselves). But hiring a "marketing team" when you don't have an answer to this question is not going to solve the problem. Marketing works great when you have a clear value prop and target market and channel.
There's an ongoing debate about whether Dan and his team should actively market Farcaster and its affiliated clients beyond the crypto space. While Dan has been outspokenly against this, believing non-crypto audiences have no reason to use Farcaster in its current form and are better served by existing social networks, many in the community disagree. The strategy to justify Farcaster's recent $1 billion valuation focuses on a long-term vision of growing within the crypto space, creating unique features, and getting more developer legos out there over the next decade. Despite concerns about declining activity, Dan argues that broad marketing efforts would be ineffective until Farcaster becomes more compelling to a wider audience. Instead, he suggests focusing on increasing engagement among crypto-native users and attracting communities like Solana. The success of this strategy hinges on building a sticky user base with compelling and novel feature set. So it's not your more common consumer crypto oriented growth strategy whereby you try to nail down epic growth very quickly. The teamโs gradual growth approach has been quite methodical, and now the challenge remains in finding what will make Farcaster indispensable to both existing and new users.
Watch the full episode:
ie. every friday. 1pm et. this week with Hedrin from Ordinal Genesis!
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Cheryl Douglass
Cheryl Douglass
24 comments
https://paragraph.xyz/@seedclubhq/seedclub-network-news-aug-7-2024
"I donโt care about moneyโthis is about betrayal." from the subject line to the almost lyrical introduction, @cherdougie absolutely nailed this week's @seedclub newsletter. 10/10, no notes.
i was just reading it and loved that same line! absolutely nailed it ๐
hehehehe <3
also the prayer from intel omg ๐คฃ
hashtag justsayin ๐ https://warpcast.com/ehcarpenter/0xcd6768a6
@cherdougie that is a legendary intro ๐๐๐
was rly in my feels this morning
๐ฏ agree
This was a gem in my inbox today.
Eth also betrayed me Iโm sad ๐
rip
looool i saw that in my inbox like 10min ago and it triggered me, who betrayed who, will read later lololol
ahahahha yesss
what's this about? kinda lost.
I care about money, this is about a reply from @ted
fun fact: @cherdougie was the ๐ง behind many of the banger tweets and quizzes and more from PleasrDAO back when we were pleasrhousing skilled with the pen and critically acclaimed, that one
Douch till I die
never forget
Last week, I bought ETH at $2900 only to find it at $2200 the next day. I donโt care about moneyโthis is about betrayal. Which is something memoirists often write about. https://paragraph.xyz/@seedclubhq/seedclub-network-news-aug-7-2024
I really enjoyed this.
a critically acclaimed consumer crypto roundup baby https://paragraph.xyz/@seedclubhq/seedclub-network-news-aug-7-2024
Much appreciated! ๐ญ
a critically acclaimed weekly consumer crypto roundup !!! https://paragraph.xyz/@seedclubhq/seedclub-network-news-aug-7-2024