Polkadex is a platform that combines the benefits of centralized and decentralized cryptocurrency exchanges into one disruptive technology. 

To understand Polkadex, first, we have to realize what centralized and decentralized exchanges are.

Centralized exchanges, in simple terms, are similar to traditional finance where orders and assets are managed and regulated by a third party, an example being SEBI and NSDL in India. They operate like stock exchanges and require users to share their information for verification, which is a significant concern. It indicates exposure to hackers and opportunities for leakages of user information. Cryptocurrency, at its core, is made to prevent data leakage and provide anonymity and security for its users. Hence, consumers highly value security which is not perfect in centralized exchanges.

Decentralized exchanges were created in the cryptocurrency network to tackle the issues of centralized exchanges. Through a method where the assets never go through a medium, all transactions happen wallet to wallet, thus removing the chances of being hacked. However, these exchanges have high latency, lack of liquidity due to their inconvenience or non-user-friendly experiences. They are prone to a lot of issues like frontrunning, arbitraging, and more.

Both these exchanges also have high transaction fees; for example, it costs about 100 USD to withdraw 30 cents worth of Ethereum. 

Polkadex synergizes the benefits of these exchanges together while at the same time reducing fees.

1. Market:

A significant factor in why investment in Polkadex is prudent is the rising market base of the cryptocurrency industry. The cryptocurrency industry is gaining traction consistently. People realize the benefits of a democratized financial market. Its userbase has been rising exponentially, with predictions of the crypto markets growing with a CAGR of 30%. As we see with the advertisements these days, exchanges like Wazirx and Conswitch sponsor major sports tournaments. It shows that the cryptocurrency market is growing. More people are starting to shift from traditional finance to the crypto market; thus, there is a huge market of customers to acquire in the future. 

Another factor to consider in terms of the market is that Polkadex is not limited by borders, making it a desirable investment option. Since cryptocurrency is so decentralized, there is no headquarters or geography that it falls under, and everyone worldwide can access this network freely anytime. Thus, even if certain countries happen to bring about strict restrictions on trading cryptocurrencies, the impact would not be significant to the exchange due to the diversification available in their market base.

1. Product:

Companies like Zerodha, Robinhood, and other discount brokers succeeded in traditional finance through their user experience. They made investing something very intuitive instead of intimidating. In addition, they reduced the fees necessary to trade to negligible amounts or zero. That is why their user base grew so high as many retail investors could finally afford the prices and step into the market. 

Polkadex is doing something very similar. They are bringing down gas/trading fees to zero while providing users with similar intuitive experiences from their traditional trading accounts. They do all this while also maintaining the security of their users. For cryptocurrency users, security is a valuable asset. Centralized exchanges do provide similar experiences, but they do not have security. However, decentralized exchanges provide the security but do not have the user-friendly experience and transaction speed necessary. Polkadex combining both would be revolutionary and a unique branding point for all existing and new cryptocurrency enthusiasts. 

They provide features like market trade, market depth, and other features similar to traditional finance; this would easily make the transition experience for any new cryptocurrency enthusiast from a conventional finance background seamless and quickly build loyalty to the brand. In addition, their low fees would make them the number one choice for anyone as this mitigates a large part of the unnecessary risks involved with cryptocurrency trading. 

Another major factor that is successful in any exchange is the liquidity they provide. Since if there are not enough buyers and sellers, things will not work. Polkadex also has built an interoperability technology with other blockchains, which makes liquidity a non-issue. It expands the user base across all chains instead of limiting it to one or two blockchains like Ethereum and Bitcoin. 

To top it all off, they are available on mobile, desktops, and other devices. Their significant focus on user experience should be an excellent reason to invest in them as they keep their customers’ interests at the top. 

1. Team:

The Polkadex team is very balanced. Initially starting as a pet project by two college undergrads, the team has grown a lot more. The CEO and COO of Polkadex Gautham J and Deepansh Singh were brilliant to find a more experienced cofounder in the crypto industry, namely Vivek Prasannan, who has successfully founded and exited from multiple startups within the tech industry. By leveraging the experience of Vivek and using the passion and drive of Gautham and Deepansh, the team is very promising. While the pandemic hindered many companies and startups, theirs is one that got accelerated due to the pandemic. They have followed their roadmap without any hiccups and problems and are looking to release their main product soon. They have also been hiring from across the world instead of limiting it to Indians. Thus their exposure and diversity are very high, allowing them to succeed in multiple areas and grow more quickly and organically. 

1. Revenue Model:

The Polkadot team plans to make their revenue through the investors who want to place market trades and derivatives. This model is very sustainable and has high potential. Most traders who make money based on small price fluctuations and transaction speed would regularly use market trades, and many investors would also pay to make derivatives available. However, they keep limit orders free as the incentive to join their exchange. As a product that can attract a large base of customers, its revenue model is very sustainable and reasonable.

So for the reasons mentioned above, I think it is wise to make an investment bet on the Polkadex Exchange and its founding team.