Background Story (if you haven't read it before)
I am obsessed not with many things but one thing: Colors. As a professional creator, investing in a full-scale color system to collaborate more efficiently is often the only choice. But for most creators, investing in a color system is not affordable.
Similar to the printing industry, Pantone is the most widely used color standard in the fashion industry. A few years ago, I invested in their complete stack (fashion), which cost me around three thousand dollars (yep, you heard right). When I shifted my work exclusively to the digital space, it felt pretty wasteful that I had spent that money. It made me think about how I could offer something similar to my fellow digital creators, and I came up with ColorVibe.
Every color for the ColorVibe system consists of a mintable swatch via Unlock Protocol contracts and of course a dedicated color story that I am publishing on this blog for those interested.
While I know a color system needs much more than what I currently do with ColorVibe, I hope it will become more widely used in the digital creative space, and we can grow it together.
Periwinkle - Story
The color periwinkle derives its name and hue from the periwinkle plant (Vinca minor), specifically from the delicate blue-violet flowers it produces. While the plant is also famous for its medicinal use, we designers often know it as a source of natural dyes. The first recorded use of periwinkle as a color name in the English language dates back to only 1922. Before being noted in the Oxford English Dictionary as a color, there were sources that identified the shade as being associated with the Virgin Mary.
The hue itself can be best described as a soft blend of blue and purple and, therefore, is on the pastel side of our color system. Its official hex code is #CCCCFF, and like most purple hues in flowers also, periwinkle is produced by a class of pigments called anthocyanins.
Beyond its medicinal value and pigmentation, periwinkle is also a color that has gained cultural significance over time. Due to its calm, peaceful, and serene sentiment, it is used to bring awareness to stomach cancer and other causes with a periwinkle-colored ribbon. Without a doubt the soft hue is used on a majority of products that relate to femininity and elegance. If air had a color, maybe periwinkle would be a desirable match for its lightness and somewhat whimsical appearance.
Mint Your Free Swatch Here
The swatches are minted to the Blockchain and can be owned with a wallet (MetaMask and similar that can hold cryptocurrency and NFTs). If you want to learn more about all of these new technologies and how they work, I recommend joining The ALANA Project newsletter here.
The free color swatch is an NFT and can be minted (owned) by following the Unlock Protocol powered link below:
ColorVibe Swatches | Season 1 | Unlock App
Unlock is a protocol which enables creators to monetize their content with a few lines of code in a fully decentralized way.
