
Intro to Wallet Marketing
As more wallet-level data becomes available, advertisers begin using it for targeting and outreach. Here we give an overview of the emerging field of wallet marketing. This is a research report from Superdao, an all-in-one DAO platform with $11.5M in funding. In December 2022, we launched Superdao Growth, a new platform for wallet marketing. https://go.superdao.co/2LBZ1KWallet data explosionIn 2022, there are at least 50-100M monthly active wallets. User wallets contain public info on financi...

Web3 Growth Trends 2023
In this report you will find an overview of the Web3 market, focusing on user activity and behavior. It is structured into three key sections: Web3 Market Size, Benchmarking the Leaders, and Key Personas and Behavior Patterns, each offering a unique perspective and accurate analysis of the web3 landscape. For this report, we’ve indexed 300M+ wallets on the Ethereum and Polygon networks and obtained DAO voters’ data from the Snapshot API. Learn more about how we calculated metrics for the repo...

How We Collected 75k Crypto Wallets in 5 Weeks
Here at Superdao, we're passionate about web3 and believe it can change the world. So we decided to check how deeply our team knew the subject. We created 31 questions covering the basics of web3 and blockchain just to test ourselves. Then, in November 2022, we made it public and shared it on social media. It went viral and got us 75k+ new emails and crypto wallets. Wondering how we did that? Here's the story. But first things first, here’s a little intro to what Superdao is. Superd...
Wallet analytics platform built for Web3 growth teams.

Intro to Wallet Marketing
As more wallet-level data becomes available, advertisers begin using it for targeting and outreach. Here we give an overview of the emerging field of wallet marketing. This is a research report from Superdao, an all-in-one DAO platform with $11.5M in funding. In December 2022, we launched Superdao Growth, a new platform for wallet marketing. https://go.superdao.co/2LBZ1KWallet data explosionIn 2022, there are at least 50-100M monthly active wallets. User wallets contain public info on financi...

Web3 Growth Trends 2023
In this report you will find an overview of the Web3 market, focusing on user activity and behavior. It is structured into three key sections: Web3 Market Size, Benchmarking the Leaders, and Key Personas and Behavior Patterns, each offering a unique perspective and accurate analysis of the web3 landscape. For this report, we’ve indexed 300M+ wallets on the Ethereum and Polygon networks and obtained DAO voters’ data from the Snapshot API. Learn more about how we calculated metrics for the repo...

How We Collected 75k Crypto Wallets in 5 Weeks
Here at Superdao, we're passionate about web3 and believe it can change the world. So we decided to check how deeply our team knew the subject. We created 31 questions covering the basics of web3 and blockchain just to test ourselves. Then, in November 2022, we made it public and shared it on social media. It went viral and got us 75k+ new emails and crypto wallets. Wondering how we did that? Here's the story. But first things first, here’s a little intro to what Superdao is. Superd...
Wallet analytics platform built for Web3 growth teams.

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It is the first edition of our public roadmap and it is subject to future changes. At Superdao, we want to think transparently, and this is a starting point to do it. We have already received crucial feedback and will iterate not only on the content of this document but also on its structure and how we think about and articulate customer problems and user stories.
We are open to any input and feedback. Please send your thoughts at katya@superdao.co or t.me/pranitskaya
We set the following objectives for the future:
2022 — deliver customer ROI stories and prepare for scaling creator and member adoption
2023 — scale creator launches, build network effects, and become the gold standard for businesses entering Web3
2024 — build the Superdao ecosystem (developers, service, employment, DAO-to-DAO trade)
Superdao started in October 2021 as an all-in-one platform to create and manage DAOs. Since then, we have built an easy-to-use, functionally complete platform for DAO creators. We have over 2,000 DAO projects on the platform.

It is the first edition of our public roadmap and it is subject to future changes. At Superdao, we want to think transparently, and this is a starting point to do it. We have already received crucial feedback and will iterate not only on the content of this document but also on its structure and how we think about and articulate customer problems and user stories.
We are open to any input and feedback. Please send your thoughts at katya@superdao.co or t.me/pranitskaya
We set the following objectives for the future:
2022 — deliver customer ROI stories and prepare for scaling creator and member adoption
2023 — scale creator launches, build network effects, and become the gold standard for businesses entering Web3
2024 — build the Superdao ecosystem (developers, service, employment, DAO-to-DAO trade)
Superdao started in October 2021 as an all-in-one platform to create and manage DAOs. Since then, we have built an easy-to-use, functionally complete platform for DAO creators. We have over 2,000 DAO projects on the platform.

DAO smart contract // Set up a flexible DAO smart contract with NFT membership, sale, and treasury modules
DAO and user profiles // See public and easily shared crypto profiles of businesses and users
NFT airdrop and sale tooling // Airdrop NFTs, start public or private sales and edit NFT collections
Member directory // View all DAO members and manage roles
Treasury // Link multiple wallets to the treasury and assign functions to each (NFT revenue, investments, operations, etc.) on Ethereum, Polygon, and Binance Smart Chain
Governance // Manage a DAO with built-in off-chain governance and Snapshot.org integration
Feed // Token-gate content easily
See our product demo and knowledge base to explore our features.
Currently, our primary focus is on simplifying the DAO setup. The first step for the creator is setting up the organization's smart contract with NFTs (=membership) and treasury (=bank account). We aim to make the first organization's crypto profile accessible and ready to use from day one.

What we did:
Pre-created crypto treasury for all DAOs // Create a Gnosis Safe treasury and link it to the DAO
NFT airdrop by emails // Send unique links to claim membership NFTs by email
NFT checkout with a credit card // Pay for membership NFTs with a credit card
Mobile experience // Access the platform with mobile devices (Profile, Members, Feed, Treasury, and Voting)
NFT showcase in DAO profile // Show NFTs collected by DAOs on the Profile page
NFT sale admin panel // Set up membership NFT sales
Smart contract audit // Passed the audit by Pessimistic.io
Our next goal is to bring accessibility to non-crypto native users. We believe that end users should not be required to have wallets and pay for gas. We will introduce Web2 bots integrations and walletless authorization.

Walletless authorization // Sign in via email or socials (Discord, Slack, Twitter, Telegram, Facebook)
NFT distribution via bots in Discord, Slack, Telegram // Send and claim NFTs in messengers
Gasless experience for verified creators // Manage a DAO, make airdrops, and change smart contract settings without gas fees
NFT referral program // Let members invite others to the DAO or send reward NFTs
Governance UX improvements // Use built-in Snapshot governance
Treasury UX improvements // Use built-in Gnosis Safe treasury and quick actions UI
Notifications on DAO activity (Email, Discord, Slack, Telegram) for members and creators // Track NFT airdrop and sale, new proposals, funds reports, etc.
Advanced NFT metadata and sale configuration // Set up personalization, metadata (e.g., diploma NFTs), composite NFTs, random minting, unboxing, etc.
Token gating chats in Discord and Telegram, content in feed and other platforms (integrations or in-house)
Tech
Support EIP-4824 (DAOstar) proposal for DAO smart contracts
On-chain treasury linking // Link wallets to the DAO treasury on-chain
Next, we will build network effects between members and organizations and scale the platform. Our main goal is to become a clear leader in Web3 creator tools. We will work on the following network effects: templates and reusability, discover and member network, and the developer ecosystem. We will also work closely with the sales team to provide enterprise-grade features such as security audits, smart contract customizations, and marketing technology stack integrations.
DAO templates for creators // Сopy the best practices we’ve collected from over 2,000 projects
General availability and pricing
DAO discovery and search
DAO and NFT collection import // Wrap up NFT collections into the DAO, use Superdao airdrop, sale, treasury, and governance tools
Profiles and identity // Create custom business profiles and verify profiles
Contributor management and payouts, job board (integrations or in-house), member leaderboard
Private ‘XP’ tokens for members // Distribute private ERC-20 tokens to DAO members to accumulate reputation
Mobile native app
Open Superdao protocol for third-party developers, launch integrations and introduce an app store
Embeddable Superdao SDK and white-label NFT checkout // Embed Superdao tools into apps and websites such as CRM systems, content platforms, task trackers, etc.
Ethereum availability
In the long term, we will add more DAO management tools to drive the DAO economy. The operational stack for DAOs includes token and warrant issuance, compliance and legal services, tax and accounting, a fintech layer for treasury (Defi integration, fiat on-ramp, etc.), revenue management (autonomous revenue sharing with NFT and token holders), multichain (chain list under consideration) and more.
Product
IRL NFT distribution // QR codes for NFTs, scanning mechanics for creators
POAP support
NFT subscriptions
NFT auction
On-chain governance
DAO promotion tools
Tech
Soulbound token support
Privacy management
Other chains support
We are open to any input and feedback. Please send your thoughts at katya@superdao.co or t.me/pranitskaya
Ekaterina Pranitskaya, Head of Product Superdao
DAO smart contract // Set up a flexible DAO smart contract with NFT membership, sale, and treasury modules
DAO and user profiles // See public and easily shared crypto profiles of businesses and users
NFT airdrop and sale tooling // Airdrop NFTs, start public or private sales and edit NFT collections
Member directory // View all DAO members and manage roles
Treasury // Link multiple wallets to the treasury and assign functions to each (NFT revenue, investments, operations, etc.) on Ethereum, Polygon, and Binance Smart Chain
Governance // Manage a DAO with built-in off-chain governance and Snapshot.org integration
Feed // Token-gate content easily
See our product demo and knowledge base to explore our features.
Currently, our primary focus is on simplifying the DAO setup. The first step for the creator is setting up the organization's smart contract with NFTs (=membership) and treasury (=bank account). We aim to make the first organization's crypto profile accessible and ready to use from day one.

What we did:
Pre-created crypto treasury for all DAOs // Create a Gnosis Safe treasury and link it to the DAO
NFT airdrop by emails // Send unique links to claim membership NFTs by email
NFT checkout with a credit card // Pay for membership NFTs with a credit card
Mobile experience // Access the platform with mobile devices (Profile, Members, Feed, Treasury, and Voting)
NFT showcase in DAO profile // Show NFTs collected by DAOs on the Profile page
NFT sale admin panel // Set up membership NFT sales
Smart contract audit // Passed the audit by Pessimistic.io
Our next goal is to bring accessibility to non-crypto native users. We believe that end users should not be required to have wallets and pay for gas. We will introduce Web2 bots integrations and walletless authorization.

Walletless authorization // Sign in via email or socials (Discord, Slack, Twitter, Telegram, Facebook)
NFT distribution via bots in Discord, Slack, Telegram // Send and claim NFTs in messengers
Gasless experience for verified creators // Manage a DAO, make airdrops, and change smart contract settings without gas fees
NFT referral program // Let members invite others to the DAO or send reward NFTs
Governance UX improvements // Use built-in Snapshot governance
Treasury UX improvements // Use built-in Gnosis Safe treasury and quick actions UI
Notifications on DAO activity (Email, Discord, Slack, Telegram) for members and creators // Track NFT airdrop and sale, new proposals, funds reports, etc.
Advanced NFT metadata and sale configuration // Set up personalization, metadata (e.g., diploma NFTs), composite NFTs, random minting, unboxing, etc.
Token gating chats in Discord and Telegram, content in feed and other platforms (integrations or in-house)
Tech
Support EIP-4824 (DAOstar) proposal for DAO smart contracts
On-chain treasury linking // Link wallets to the DAO treasury on-chain
Next, we will build network effects between members and organizations and scale the platform. Our main goal is to become a clear leader in Web3 creator tools. We will work on the following network effects: templates and reusability, discover and member network, and the developer ecosystem. We will also work closely with the sales team to provide enterprise-grade features such as security audits, smart contract customizations, and marketing technology stack integrations.
DAO templates for creators // Сopy the best practices we’ve collected from over 2,000 projects
General availability and pricing
DAO discovery and search
DAO and NFT collection import // Wrap up NFT collections into the DAO, use Superdao airdrop, sale, treasury, and governance tools
Profiles and identity // Create custom business profiles and verify profiles
Contributor management and payouts, job board (integrations or in-house), member leaderboard
Private ‘XP’ tokens for members // Distribute private ERC-20 tokens to DAO members to accumulate reputation
Mobile native app
Open Superdao protocol for third-party developers, launch integrations and introduce an app store
Embeddable Superdao SDK and white-label NFT checkout // Embed Superdao tools into apps and websites such as CRM systems, content platforms, task trackers, etc.
Ethereum availability
In the long term, we will add more DAO management tools to drive the DAO economy. The operational stack for DAOs includes token and warrant issuance, compliance and legal services, tax and accounting, a fintech layer for treasury (Defi integration, fiat on-ramp, etc.), revenue management (autonomous revenue sharing with NFT and token holders), multichain (chain list under consideration) and more.
Product
IRL NFT distribution // QR codes for NFTs, scanning mechanics for creators
POAP support
NFT subscriptions
NFT auction
On-chain governance
DAO promotion tools
Tech
Soulbound token support
Privacy management
Other chains support
We are open to any input and feedback. Please send your thoughts at katya@superdao.co or t.me/pranitskaya
Ekaterina Pranitskaya, Head of Product Superdao
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