Personalization --> Done at user-level (not cohort), Better offerings, Extend LTV curve.
Price Expansion --> Experiment with price discovery to expand LTV, Apple's App Store increase in available price points helps with this.
Platform Proficiency --> Post-ATT, iOS is now very different from Android. Each platform deserves its own focus!
Exploring the Technology’s Applications In Various Areas Of The Game Life Cycle
By Jameson Mah