At the beginning of March, with the temperature rising, flower tours around the country gradually became hot. The reporter of economic information daily learned from qunar, Tongcheng, tuniu and other platforms on March 2 that many places ushered in a small peak of flower appreciation.
According to the platform data from qunar, since February, the search volume with “flower appreciation” as the keyword has increased by 260% month on month compared with January; After entering March, the flower appreciation tour became more popular. In the past week, the reservation volume of flower appreciation products increased by 1.5 times compared with the same period in 2021. The same trip data also showed that in the past week, the search popularity of “flower appreciation” related keywords increased by 175% month on month. Among them, the three major flower varieties of rape, cherry and peach are all over the country, which are the most concerned by tourists. According to the search data of tuniu tourism network in recent 30 days, the search volume of keywords such as “outing” and “flower appreciation” increased by 86% month on month.
“Since February, the South has been rainy and the temperature is low. Until the last week of February, the temperature has picked up significantly, spring flowers bloom in Hangzhou, Guangzhou, Chongqing and other places, and the booking volume of flower viewing products on the platform has also ushered in a small peak in the past week.” Yang Guanghui, the person in charge of qunar product operation, introduced that from the current booking situation, the most popular flower viewing places include Tibet Nyingchi, Xinjiang Yili, Wuxi Yuantouzhu, Nanjing Meihua Mountain, Jiangxi Wuyuan scenic spot, Beijing Summer Palace, Chengdu Manhua manor, Wuhan University, Chongqing Nanshan botanical garden, Guangzhou baomo Garden, etc. The user search data of tuniu tourism network shows that the attention of destinations such as Tibet Nyingchi, Xinjiang Turpan, Jiangxi Wuyuan, Yunnan Kunming, Guangdong Qingyuan, Sichuan Jinchuan, Zhejiang Hangzhou, Guizhou Bijie, Hubei Wuhan and Henan Luoyang continues to rise.
According to the data from ink weather, the florescence of the three flowers is generally flat across the country this year. Affected by the weather changes, the flowering period in some areas is 4-6 days different from last year. Tourists with flower appreciation plans can refer to the specific flowering period in various places. In addition, tulip, Jacaranda and other flower species are the new “top stream” this year.
According to the person in charge of the same trip, rape flowers, cherry blossoms and peach blossoms are the three kinds of flowers most concerned by flower tourists this year. In early March, rape flowers in Yunnan and Guizhou, cherry blossoms in Wuhan and peach blossoms in Sichuan have gradually ushered in the flowering period. This year, there is more precipitation and lower temperature in the south of the Yangtze River, and the flowering time is 5-6 days later than in previous years. The climate returned to warm in March, the Yangtze River Basin entered the flowering period, the flowering line continued to go north in late March, the flowering time of cherry blossoms in North China was basically the same as last year, and the cherry blossoms around Bohai Bay will begin to arrive as scheduled in April. “Tulips are the new top stream on social media this year. They are mostly planted in botanical gardens and urban parks in major cities. Their full flower shapes and rich colors make tulips the protagonist of this year’s circle of friends photography competition.”
“This year’s flower viewing is still dominated by local tours and short-distance tours in the suburbs. Family tours and parent-child tours account for a relatively high proportion. Guangzhou, Hangzhou, Kunming, Chengdu, Chongqing, Wuhan, Jiangxi and Wuxi are all popular flower viewing places. In terms of long-distance flower viewing tours, Tibet and Xinjiang have the highest increase in bookings, and the demand for private groups and customized Tours has increased significantly compared with that before the epidemic.” The person in charge of vacation product operation analyzed and pointed out. On tuniu platform, families with children also account for 25%, and the characteristics of parent-child travel and family travel are the most prominent. Secondly, couples, girlfriends and retired parents are also the main customers in the early spring travel market.
“Like our classic free travel route, the” 11 day tour of Linzhi peach blossom, Jinchuan pear blossom and beautiful Sichuan Tibet “is highly sought after. Tourists can enjoy the beauty of Linzhi peach blossom and Jinchuan pear flower during this journey. Besides enjoying the flowers and taking photos, they can also harvest hiking ice by passing through popular scenic spots such as Jiaju Tibetan village, Moshi Park, ranniao lake, laigu glacier, nangabawa peak, Yarlung Zangbo Grand Canyon and so on The secret land of Sichuan Fjord, exploring the wonders of cloud Valley and other unforgettable travel experiences. “ Introduced by the relevant person in charge of tuniu.
What’s new in this year’s flower tour? The reporter found that many places have integrated new experience elements into the flower appreciation tour. For example, while enjoying rape flowers, Jiayang, Sichuan, launched experience tours such as steam train and mine exploration; While enjoying flowers in Tibet, Tibetan costume shooting and UAV aerial photography have become “standard configuration”, and Xincuo has also launched camping experience. This year, many destinations and scenic spots have launched flower viewing experiences at night, and young tourists will also unlock more new “gestures” for flower viewing. Meilin, ten miles away from fujiabi in Nanjing, outlines the fantastic beauty of plum blossoms at night with bright lights. Yuyuantan in Beijing is also a good place for young people to enjoy flowers at night. In the streets of major cities, flower viewing places with crowded people during the day can shoot fashion blockbusters at night, which are welcomed by young tourists.
Small groups and customization are also an obvious trend of flower tours this year. Qunar platform data show that free travel accounts for about 30%, small groups account for 45% and private group customization accounts for 10% of the reservation of flower viewing products this year. Compared with before the epidemic, the demand for small groups and private customization has increased by about 1.5 times. “ After the epidemic, people have higher requirements for privacy and security, and group tours also show a trend of miniaturization. “ Yang Guanghui introduced that for private customized tours, tourists are more concerned about not only the itinerary and time, but also vehicle services, accompanying travel photos, scenic spot guides, etc. on the whole, they put forward higher requirements for service quality and accommodation quality. Correspondingly, the pricing of long-distance flower tour products has also risen this year, and the average price of flower tour products in Tibet has reached nearly 5000 yuan.
The peak of flower tours across the country is coming. The same trip also reminds tourists to check the epidemic prevention measures of relevant destinations and scenic spots before travel, abide by the local epidemic prevention and control requirements, and make an appointment in advance to avoid affecting travel. Pay attention to public health during travel, keep a distance from the crowd when enjoying flowers, and wear masks to protect personal health and safety.