Katerina @ TogetherCrew
gm! Welcome to 02. We keep it short and sweet because we know how busy community builders like you are. Don't be shy, share the newsletter with someone else who'll like the content.
Quick intro: TogetherCrew is aweb3 native community management tool that simplifies the life of community managers through non-vanity metrics and AI. With our app, you can get save 10 hours per week.
It doesn’t matter where you are building, the lesson is always the same: know your niche! Now, how does that fit with crypto’s desire to onboard the next billion? danielmcglynn.eth makes the point that building for scale is antiquated aka the “Walmart of the digital age” (source found on kiwistand). It’s time for crypto’s mom and pop’s stores!
ok, where to start? The AI bot is out and ready to take over some of your work. It has saved me hours of work. I’m not searching anymore, just type /question and let the AI do its stuff. Aaaand I’ve tested the reputation NFT. Not the userflow in Figma, but the user flow in staging. Not everything is 100% polished, but it works. Keep an eye out on our Twitter and Telegram to hear when it’s available for all.
We're taking a break with Twitter spaces for December.
In November, we had the pleasure of talking with Dan Rodman (CoUnity) about community building. CoUnity is a community building agency helping web3 projects creating and growing sustainable communities.
Like so many of you, he emphasized shifting away from financial motivators to focus on authentic engagement. Start with simple things to build trust (e.g,. AMAs and game nights). If we keep repeating the message it will sink in that there is a place and time for financial incentives, but it's not the solution for everything.
He advocated for using community analytics to better understand audiences and tailor strategies: Get a lot of new sign-ups? Figure out from where (location) and how do they find your community. The conversation also touched on AI's growing role in community management, highlighting its potential to transform interactions.
Key Takeaways:
🔹 Find Your Community Personas: Solid community building starts with understanding who your members are and what drives them. Whether on Discord or other platforms, get to know the demographics and behaviors of your community. Don’t just rely on analytics—have one-on-one chats to really dig deep.
🔹 From Incentives to Intrinsic Motivation: We learned (again!) that too much focus on extrinsic rewards can actually detract from genuine community engagement. Instead of stacking up points or air drops, focus on cultivating members who are intrinsically motivated by the technology and community itself. This could mean fostering connections and coming up with engaging initiatives that aren’t tied to financial incentives.
🔹 Experiment and Iterate: Don't be afraid to try new engagement initiatives! From AMAs to game nights, experimenting is key. Once you see what resonates, build on those successful initiatives—creating a growth flywheel that keeps your community involved and invested.
🔹 Leverage Analytics: Tools like Cookie 3 and TogetherCrew can help you track meaningful engagement and demographics. Getting insights into how your community interacts and evolves over time is crucial. The more you know, the better decisions you can make.
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Take care, touch some grass, and stay in touch.
Katerina
The TogetherCrew newsletter goes out at the start of every month. Just hit reply and tell me what you think about it. Visit us on X, in our Telegram community, or on Farcaster to get your community building questions answered. Sign in to TogetherCrew to save time building your community.
