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Happy Thursday,
You hear "pay attention!" all the time, in meetings, while coding your next flow, or even scrolling X. But stop and think: What are you really paying? Who's cashing in? And what's the return? These might sound like simple questions, but trust me, there's gold here...
One thing I've noticed in every top founder is they spot what others skip. Not because they're geniuses with super brains, but because they pay attention. If you want ventures no one else can copy, start seeing what no one else bothers to notice.
Let me share the concept of an earned secret. It's knowledge you can't just grab from a prompt or a quick search. You earn it through hands-on grind, deep dives, or that extra push others skip. Elite builders stack these secrets from years in the game, stuff like tweaking an n8n flow to auto-spot market gaps before they blow up. It's "secret" not because it's locked away, but because words alone can't teach it. You have to live it. Like in The Matrix, when Neo finally sees the code behind reality, not from a book, but from bending the rules himself. If secrets were that easy, we'd all be billionaires by now.
High performers earn these by paying with their focus. You "pay" the world your time and energy, and it pays back with insights. Take boredom: Force yourself to sit with a problem, no distractions. That's when patterns pop. I built an n8n workflow that auto-logs user drops, boring data crunch, but staring at it revealed why churn spiked at week 3. Fixed it, MRR jumped. Most founders scroll past this gold because they’re too busy chasing notifications.
David Ogilvy nailed it: "Discovery is seeing what everyone else has seen, but thinking what nobody else has thought."
How many metrics dashboards sit ignored until someone pays attention and spots the trend? Like in Inception, where dreams layer deep, most stop at surface level, but pros dig for the real structure.
So, pay attention like it's your best investment. In return, the universe hands you edges for generational empires. Master noticing the ignored, and your path clears itself.
Until next time,
elevate
~VV
VV
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