IntroEvery startup talks about ICPs—short for Ideal Customer Profiles—but let’s be real, most of us wing it. We think we know our customer, and we might even have a Notion doc to prove it. But knowing of your customer isn’t the same as knowing how to find, target, and win them. An Ideal Customer Profile (ICP) is a clear, data-informed picture of the kind of customer who is most likely to buy, stay, and spread the word. It’s not just a pretty persona slide for the deck. It’s your operating sys...