At its core, using Web3 infrastructure to host the time-tested business logic of Web2 models is the same playbook behind some Web3 projects that “back-door list” and the recent wave of U.S. public companies stockpiling crypto assets.

Take a look at the projects now favored by primary-market investors and you’ll notice a common thread: they all lean toward hybrid innovation, plugging proven Web2 business logic into Web3 rails.
• Lightyear ports the logic of traditional equity ETFs on-chain.
• Hilbert Group runs quant strategies on digital assets.
• OkaFund offers professional crypto-asset allocation.
• Elysium Lab builds a Bitcoin wallet for everyday payments.

These ventures are textbook examples of fusion innovation, essentially the same mind-set that drives “crypto借壳上市” and the recent corporate-treasury Bitcoin trades.

Why This Trend Is Accelerating

Three forces are converging:

1. Native on-chain projects hit a ceiling.
   User bases struggle to break out of echo chambers. Business models lean too heavily on token incentives. Narratives and product design spiral into self-referential loops. In a liquidity-starved bear market, that posture turns fatal.

2. Regulation is turning “crypto-friendly.”
   Spot BTC and ETH ETFs, the GENIUS and CLARITY acts, and the FOMO of Wall Street incumbents have nudged crypto from fringe speculation to mainstream financial derivative. In this environment, marrying proven TradFi business models with usable Web3 infrastructure is suddenly the prized path.

3. User demand is maturing.
   Early crypto users asked, “Is it decentralized?” and graded projects by consensus strength. Today’s influx of mainstream Web2 users only cares if it’s easy, safe, and profitable. Products that feel familiar and deliver instant upside win by default.

Where Capital Will Flow Next

Projecting this trend three-to-five years out, the dominant investment theme will be “crypto retrofitting of traditional business.” Expect:

1. Vertical FinTech Takeovers
   Investing, payments, asset management, insurance, credit scoring, supply-chain finance, cross-border settlement—every niche will spawn hybrids that graft crypto rails onto proven business logic. The infrastructure will hide in the back-end, shaving cost, boosting speed, and adding transparency, while the front-end feels indistinguishable from the apps users already trust.

2. Invisible Infrastructure as Moat
   Novel infra layers that enable Web3-Web2 mash-ups will stop chasing buzzwords like modularity or chain abstraction. Instead, they will focus on being reliable, efficient, and cheap. These layers won’t headline conferences, but they will quietly power the breakout products.

3. TradFi Giants Go Native
   Banks will issue stablecoin rails. Insurers will tokenize policies. Brokers will custody crypto in-house. Armed with licenses, balance sheets, and captive users, these incumbents will localize crypto offerings at scale, intensify product competition, and accelerate industry maturation.