With AI transforming how we search and interact online, Digital marketing and SEO is evolving fast. I took a deep dive into the "State of SEO 2025" report by Search Engine Journal and here are the key insights for you.

🤖 Generative AI is changing the SEO landscape making some wonder if it’s the end for traditional search or even Google. But it's not only about how AI is impacting the tools we use and how search algorithms work, it's also about how AI will change the way we search, shop and consume info, especially among younger users.

✍ Focusing on "superior content" (content that's better than your competitors) is what will make a difference. Creating valuable, engaging content is the best way to not only build links and drive organic traffic but also to establish trust and authority. Prioritizing quality over quantity is the key to long-term success.

📊 Forget Keywords Rankings and Pageviews. User satisfaction is the new metric for success: it's not just about clicks it’s about building audiences that directly support business goals.
"Everything in Search is moving toward quality – that includes traffic."

AI tools are game-changers so let's identify the tasks and processes that can benefit from AI and experiment, learn and iterate. Gradually integrate these tools into your SEO and content strategies to maximize their potential.

TL;DR: AI is reshaping SEO and digital marketing. The biggest shifts will come from:
1️⃣ AI disruption within existing platforms.
2️⃣ Changes to discovery and user journeys.
Focus on creating superior content, genuinely helping people and providing value, optimize user experience, and leverage AI tools to stay ahead.