Kyle Reidhead
Over 25k subscribers
GM DOers! 😎
Strap in, because Ubisoft, one of the largest game developers globally, is venturing into the blockchain realm with a brand-new game—Champions Tactics! 🎮
: gcko.io/news
Are we finally on-track to ‘onboard the first 1 billion users in web3’ through gaming? I believe we are! 🌊
Today, we're diving into the growing wave of web3 gaming adoption and revealing how YOU can capitalize on big opportunities! 🏄♂️
First, let's dig into Champions Tactics (CT), Ubisoft's hot-off-the-press game:
CT enters the arena as a Player Vs Player Tactical 'RPG' game, promising an electrifying blend of strategy and role-playing. Check out the teaser:
CT is being built on the Oasys Blockchain – which people seem to know little about.
What we know is that Oasys is a proof of stake blockchain adept at managing many transactions (a necessity for gaming) without charging gas. ⛽
This suggests a possibly centralized layer, although we couldn’t find actual numbers on this.
Nevertheless, Oasys serves as a solid launchpad for Ubisoft's blockchain explorations. 🚀
To not scare away traditional gamers, CT used the word ‘experimental’ instead of blockchain in their Twitter bio & on their website.
Now, you might ask: "If blockchain tech is seen as scary, why bother introducing it into gaming?"
Excellent question. Let's unpack that. 📦
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Decentralized social media finally allows creators to own their content, data and followers. That’s why we choose to build part of our media platform on Lens Protocol.
TL;DR: It hands over ownership of in-game assets to YOU, the player.
In the current gaming landscape, you can buy in-game items, but never really own them. After purchasing, you're free to use these assets within the game, but they're shackled to the platform and can't be sold or transferred.
Not to mention that you can be banned. Just a few days ago, CS:GO accounts tied to at least $2 Million worth of assets were banned.
CS:GO accounts tied to at least $2 million worth of assets were just banned—but players could have more options with an NFT game.
To explain the current gaming landscape, I’ll continue with the CS:GO example: You can buy a sleek knife through Steam's marketplace, but once you do, you’re stuck with it.
If you want to sell your items, you need to sell it for a lot less off its original price on grey marketplaces. Not exactly user-friendly.
CS:GO, though, isn't exactly crying over it:
This is the industry standard. In-game items are NEVER truly owned by the player. This is a glaring issue when you consider that gamers shell out a staggering $74 Billion annually on in-game items they don't even own! 💸
To paint a clearer picture, let's look at the e-scooters that are all over our city streets:
Here’s how they work:
You find one on the street 🛴
Scan a QR code 📱
Pay to unlock the scooter 💰
Ride to your destination, leave it in a designated area, and pay for your usage ⏱️
Now, imagine if you had to BUY the scooter for a ride, but still didn't own it at the end of the day. Absurd, right? But this is pretty much the predicament facing gamers in the web2 world.
And once gamers realize the crappy one-sided economy, they’ll DEMAND web3 tech. That’s why, we think all gaming will be built on blockchain rails at some point in the future. And Robbie Ferguson, CEO of Immutable, agrees.
But there's a roadblock: People have a love-hate relationship with blockchain.
Ubisoft was cautious to use the term 'experimental' instead of blockchain, yet gamers figured out the web3 tech involvement and let's just say they weren't thrilled. You only need to glance at the comments on their teaser to see the backlash:
Brutal. 😬
So, if web3 is the knight in shining armor for gamers, why are they rejecting it?
The answer is simple: They don't understand it. Gamers have NEVER owned their assets, so they don't perceive a problem and therefore, don't seek a solution.
Remember the early days of iPhones? No one knew they needed one until they had the chance to use it. Suddenly, everyone had to have one!
The same hurdle exists for web3. We don't yet have a prototype to demonstrate its potential benefits in gaming. Imagine Steve Jobs pitching an iPhone without buttons but without an actual phone to showcase. He'd have been shown the door!
Don’t worry though, good games are in the pipeline, and it's only a matter of time before we have a tangible web3 example. Keep scrolling to find out why!
📢 Check out our hot-off-the-press podcast!
Our convo with Rob Abelow about the future of music is out. 🚀
We talk about how new technologies like web3, AI and the Metaverse are changing the industry.
Check it out 👇
We're not merely daydreaming about web3 games anymore. We're witnessing them bloom right in front of us, with leading web2 game developers venturing into our arena. 🚀
Let's spotlight some key events:
In October last year, Ubisoft backed Horizon in a funding round, helping the web3 game developer rake in a cool $40M.
If you're curious to learn more about this project, we've got a podcast featuring Michael Sanders from Horizon, available on YouTube, Spotify, or Apple Podcasts.
Ubisoft didn't stop there. Earlier this year, they launched Rabbids NFTs on Sandbox, capitalizing on one of their most popular games.
Ubisoft isn't the only one dipping its toes in the web3 waters. Epic Games, the force behind Fortnite, has plans to launch 20 games featuring NFTs.
In an exciting twist, Epic Games has joined forces with Nike’s dotSWOOSH, integrating digital collectibles into Fortnite. Catch up on that in our previous newsletter.
The gaming giant, Sega, recently shared their plans to develop a blockchain game.
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And, not to be left behind, Square Enix has also thrown its hat into the ring.
The Final Fantasy developer is continuing its push into Web3 via the Elixir launcher, which already offers an Epic Games Store integration.
It's clear as day: Web2 game developers see the potential of web3 and are eager to harness its power!
And they’re the ones who’ll onboard billions into web3 by building games with this tech. While Champions Tactics won’t become the biggest game in the world, it’ll be a GREAT experiment for Ubisoft to see what’s possible here. That’s why this is HUGE!
But there’s only 1 question left unanswered: How can YOU capitalize on this?
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Web3 gaming is inevitable. That’s hopefully your takeaway after reading this.
Reply with yes if that’s true!
Now…you're likely pondering the ways to hop on this train and profit from the vast potential. 👀
Here are three strategic moves you can make today, exclusive to our PRO members:
As you know, those who sell the picks and shovels during a gold rush are the ones who build sustainable businesses and succeed long-term. Who’s that in web3?
While there are some blockchains that already host games upon them (Wax, Flow or Oasys), these are centralized blockchains. Probably not what we’ll use in 10 years.
On the other hand, if we look at Immutable and Polygon, they’re really laying down the GREAT foundations. We won’t get into the nitty gritty. We have a newsletter you can check for free here that’ll get you up to speed.
But TL;DR: Immutable and Polygon are moving mountains:
The 2 blockchains onboarded more games last month than ever in its lifetime.
Now, please realize that we’re still at the stage where Immutable and Polygon are focusing on building the layer upon which developers can come and build. That’s the first step.
Once that’s completed, we’ll see the chart above go CRAZY, with no ceiling in sight.
So, if you’re looking to invest in the deepest layers of the tech stack, consider Immutable and Polygon. They’re the ones making the most substantial moves at the moment.
Identify and invest in those web2 game developers who are at the forefront of the web3 adoption.
These pioneers are geared up to tackle the $74 Billion problem that has plagued the gaming world: the lack of real ownership.
By providing gamers true ownership of their in-game assets, these will likely be the future industry titans.
Their early adoption could therefore represent a good investment opportunity. 👀
Keeping your ear to the ground for promising game launches could potentially provide lucrative investment opportunities.
For instance, Illuvium and Gods Unchained Gods are two web3 games on the horizon with their own token models that you can invest into.
Conduct your due diligence based on the criteria we laid out in our PRO report last week. If the project ticks all the right boxes, it could be a golden opportunity.
Before we wrap up, remember, we're in the nascent stages of web3 gaming. To give you an analogy, we're investing in Apple stocks before the iPhone was released.
Having such a significant first-mover advantage is rare, but remember it comes with risks, so tread wisely!
This is an exciting journey we're embarking on together, and as always, we'll keep you updated on the latest developments to help you stay away from the hype cycles.
Don’t mess it up, stick around and capitalize on the opportunity. 🚀
Thanks for reading. And remember, you're strong, you’re powerful, you’re alpha! ❤️
See you soon. ✌️
Disclaimer: This article is for informational purposes only and not financial advice. Conduct your own research and consult a financial advisor before making investment decisions or taking any action based on the content.
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