Web3Brand is a user-centric Web3 weekly subscription media in Chinese, delivering 1-2 pieces of free content per week (articles, podcasts, etc.) to deep-dive Web3 and AI-based consumer applications and protocols, including use cases, products, technologies, and business models.

Web3/Crypto is still early. Most of the current content is either too technical for ordinary people to understand and know how to use, or too hyped up and lacking long-term value. Chris Dixon's description "the computer and casino culture" is quite apt. This also hinders more ordinary people from entering the space.

What does this mean for ordinary people?

As a public goods, Web3Brand hopes to popularize the practical value of Web3/Crypto to ordinary people through in-depth analysis from a user perspective, especially by showcasing the use cases of various applications. This allows users to understand the impact of Ethereum and enables more people to enter this space as consumers and builders.

The two co-founders of Web3Brand are seasoned Tech Veterans with over 10 years of experience in product management, operations, and international brand building. We have been responsible for products with hundreds of millions of users and have also built startups from scratch that generate over 100 million in annual revenue.

We firmly believe in the impact of Web3 on the world, and we deeply understand the hurdles a new technology faces from its birth to mass adoption. Therefore, through content output and community events, we aim to continuously drive real-world applications of Web3, enabling more users to experience the charm of the decentralized world and benefit from it.

Established in 2023, Web3Brand has published over 100 articles and produced 22 podcast episodes, delivered to over 30,000 twitter followers and nearly 4,000 dedicated newsletter subscribers (incl. a bunch of famous founders and investors), making it the most trusted and unique content brand in Chinese Space, also becoming the first stop for many well-known projects to receive interviews in the Chinese Space, like Story Protocol, Galxe, Backpack, GM Network, Foresight Ventures, etc.

Recent representative works

1. Everything Can Be Attested: Building On-Chain and Off-Chain Assets and Identities

2. $REGEN🍄: a fun public goods meme coin

3. Introduce 3 Myshell AI Bots to increase my content flow efficiency by 10x

4. Considering the History of Artificial Intelligence Development, Why are ZK & ZK Hardware Crucial for Blockchain Development?

5. Decoding a Year Since Mad Lads' Launch: Backpack Team's Journey to Create a One-Stop Web3 Experience