A couple of forces are buoying (pun intended) those businesses, and neither are particularly uplifting:
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It's hot. Like, in a "the planet is overheating" kinda way. Everyone's just trying to cool off, and those who can afford it will pay for the privilege of a cool dip.
The inventory of boats and houses dwindled during the pandemic. Now, as inflation eats into discretionary income, people who splurged on the 20-foot pontoon boat or the more-expensive house with a pool out back may be feeling a bit of buyer's remorse.
(Side note: A bit surprisingly, Julia reports, all this Uber-ing and going out to eat and renting vacay homes isn't translating to a rebound for dating apps. The CEO of Match Group, which owns Tinder, Hinge and OkCupid, said that "while people have generally moved past lockdowns and entered a more normal way of life, their willingness to try online dating products for the first time hasn't yet returned to pre-pandemic levels.")