Some time ago, NFT became popular because of luxury goods. To commemorate the founder of LV, LV developed a mobile game Louis the game. The highlight of this game is the 30 NFTs hidden in it. Starting from the positioning of LV, it does not need to use the "hot search" on the NFT to increase sales. In fact, it is more about market value management.

"We won't make money from this game. It's an irrelevant business. Basically, we just want to achieve the purpose of market education and accumulate some interesting, empathic and attractive experience." Louis Vuitton CEO Michael Burke (MichaelBurke) said.

Because LV is not satisfied to be a traditional luxury giant, it also needs to explore digital channels, and operating through NFT will undoubtedly give shareholders a bright feeling. In the past six months, the overall daily average value of "NFT" Baidu search index is 2005, and "luxury" is 1281.

NFT is a label with great hype value. Any project that is labeled NFT can get more attention, but when it is implemented, what benefits can NFT bring to the real economy?