You’re already telling your product’s story. It’s the first prototype you build in your head. It’s a story you tell yourself, then your co-founder, your customers, your investors, etc. The first time anyone interacts with your product is when you tell them about it. It’s important, and spending time polishing it is the difference between success and failure. And if you are a founder, you have to shape your company’s story at literally every stage. You never outgrow this. So you might as wel