Zora

grandiflorum

jasminum grandiflorum | grasse jasmine in the hills above cannes, 350 kilograms of jasmine flowers—picked by hand at dawn before the sun degrades their oils—yield just one kilogram of waxy concrete, which refines to roughly 550 grams of absolute. this is jasminum grandiflorum, the "large-flowered" jasmine cultivated in grasse since the 16th century and the aromatic heart of chanel no. 5. the mul family has supplied chanel from these same fields since 1987, maintaining a tradition UNESCO recognized as intangible cultural heritage in 2018. grasse's microclimate—mediterranean warmth moderated by 350-meter elevation, limestone karst soils, and irrigation from the siagne watershed—produces a fresher, greener jasmine profile found nowhere else. as synthetic aroma chemicals replace natural ingredients industry-wide, grasse's flower fields have shrunk over 90% from their peak. FUNDING WHAT MATTERS initial supply funds northeastern-spain-southern-france-mediterranean-forests.ecoregion and cultivated-developed.ensurance to protect the terroir that makes grasse jasmine irreplaceable NORTHEASTERN-SPAIN-SOUTHERN-FRANCE-MEDITERRANEAN-FORESTS: 0x298C82CD0d27055E44Db9D72Cfd53D142DFB1f18 CULTIVATED-DEVELOPED: 0x46FB13D37Bc5C97e4b2bc44C5406f016803a7958 trading generates ensurance proceeds that fund and protect nature (see payoutRecipient) ENSURANCE the foundation of all wealth—physical, financial, and spiritual—depends on nature. natural capital ensurance, by basin, transforms how we value and fund nature—securing the benefits it provides to all beings. ensurance.app investments protect natural assets, fund 15 critical ecosystems, 19 vital ecosystem services, and support the people who care for them. ⚡ reduced risk · increased resilience · greater well-being ⚡ image: TifNefertari, CC BY-SA 4.0