Communities Aren't Given; They're Earned #1
January 16, 2020- Harvard Business Review published an article titled “Turn Your Customers Into Community” that outlined the heroic rise of Lego off the backs of a revitalized community-first brand-building approach. The HBR article attributes the success to the launch of the LEGO Ideas platform, allowing fans to submit new concepts for LEGO sets. Other fans vote on proposals, and top vote-getters are reviewed by LEGO staff. Chosen ideas are turned into sets for sale. Sounds like a DAO, eh? T...
Communities Aren't Given; They're Earned #1
January 16, 2020- Harvard Business Review published an article titled “Turn Your Customers Into Community” that outlined the heroic rise of Lego off the backs of a revitalized community-first brand-building approach. The HBR article attributes the success to the launch of the LEGO Ideas platform, allowing fans to submit new concepts for LEGO sets. Other fans vote on proposals, and top vote-getters are reviewed by LEGO staff. Chosen ideas are turned into sets for sale. Sounds like a DAO, eh? T...
The Future of Customer Acquisition and Community Monetization
The evolution of customer acquisition to a more sustainable "Community as a Service" (CaaS) model. A discussion around how lack of “number go up” sent us “questing”, and a bet that communities are the key to unlocking the next layer of value creation. nft://10/0xA5c143cD159eBbe191ef3D63ec34977E2cd014AE/?showBuying=true&showMeta=true Acquiring users in crypto now is akin to the earliest men hunting in the depths of a multi millennia ice age: their tools rudimentary and their prey dormant. The ...
The Future of Customer Acquisition and Community Monetization
The evolution of customer acquisition to a more sustainable "Community as a Service" (CaaS) model. A discussion around how lack of “number go up” sent us “questing”, and a bet that communities are the key to unlocking the next layer of value creation. nft://10/0xA5c143cD159eBbe191ef3D63ec34977E2cd014AE/?showBuying=true&showMeta=true Acquiring users in crypto now is akin to the earliest men hunting in the depths of a multi millennia ice age: their tools rudimentary and their prey dormant. The ...
The Bots Are Back
An overview of the hottest new products in the world of low cap gems and a look into how these products might be the secret sauce for the future of user onboarding. nft://10/0xA5c143cD159eBbe191ef3D63ec34977E2cd014AE/?showBuying=true&showMeta=true One of the most dominant trends of this year’s memecoin season has been the rise of messaging-based trading bots that provide users with a seamless and familiar UX for trading and swapping low cap gems. The bigger winners on the product side are Uni...
The Bots Are Back
An overview of the hottest new products in the world of low cap gems and a look into how these products might be the secret sauce for the future of user onboarding. nft://10/0xA5c143cD159eBbe191ef3D63ec34977E2cd014AE/?showBuying=true&showMeta=true One of the most dominant trends of this year’s memecoin season has been the rise of messaging-based trading bots that provide users with a seamless and familiar UX for trading and swapping low cap gems. The bigger winners on the product side are Uni...
