January 16, 2020- Harvard Business Review published an article titled “Turn Your Customers Into Community” that outlined the heroic rise of Lego off the backs of a revitalized community-first brand-building approach. The HBR article attributes the success to the launch of the LEGO Ideas platform, allowing fans to submit new concepts for LEGO sets. Other fans vote on proposals, and top vote-getters are reviewed by LEGO staff. Chosen ideas are turned into sets for sale. Sounds like a DAO, eh? T...

January 16, 2020- Harvard Business Review published an article titled “Turn Your Customers Into Community” that outlined the heroic rise of Lego off the backs of a revitalized community-first brand-building approach. The HBR article attributes the success to the launch of the LEGO Ideas platform, allowing fans to submit new concepts for LEGO sets. Other fans vote on proposals, and top vote-getters are reviewed by LEGO staff. Chosen ideas are turned into sets for sale. Sounds like a DAO, eh? T...