
Surface solutions
What gets named when people describe their problems is usually a solution. The work that matters addresses the problem underneath.

Surface solutions
What gets named when people describe their problems is usually a solution. The work that matters addresses the problem underneath.

The disruption shift
The startup's edge over an enterprise is now the individual's edge over a startup. The unit of disruption keeps shrinking, and the reasons are structural.

The disruption shift
The startup's edge over an enterprise is now the individual's edge over a startup. The unit of disruption keeps shrinking, and the reasons are structural.

Attention is all you have
AI made it nearly free to test whether an idea has legs. It also made it nearly free to avoid the hard middle of the idea you already committed to. The difference between the two is what happens on day two.

Attention is all you have
AI made it nearly free to test whether an idea has legs. It also made it nearly free to avoid the hard middle of the idea you already committed to. The difference between the two is what happens on day two.

The weight of what you meant to do
Most plans are unrealistic from the start. The cost isn't the unfinished tasks - it's never finding out what happens when you keep your word to yourself.

The weight of what you meant to do
Most plans are unrealistic from the start. The cost isn't the unfinished tasks - it's never finding out what happens when you keep your word to yourself.

The tool should support judgment, not replace it
Planning your day is not an optimisation problem. The act of choosing what matters is itself the most important thing you do.

The tool should support judgment, not replace it
Planning your day is not an optimisation problem. The act of choosing what matters is itself the most important thing you do.