I really do believe you take moral damage to your soul every time you put out a new coin, with a high bar for exceptions. Unless it's something that: a) Has long-term, unique meaning to you that comes from the heart b) Can only be done via the token medium (and the side effects of the medium are inevitable) Personally creating a new conduit for other people to PVP gamble against each other, while simultaneously taking a rake on the volume, without the exceptions above, is morally vacuous behavior. The more frequent, the worse.