William Mougayar's Blog

TRUSTSHIFT: Ethereum and the Reinvention of Trust

In 2016, I published The Business Blockchain. It was translated into ten languages and became a global reference for thousands of readers seeking to understand what blockchain technology meant for business. For years, I contemplated writing a sequel. I was waiting for the right moment and the right lens. Two months ago, it crystallized. The blockchain’s most consequential contribution may not be the movement of value, but the re-engineering of trust itself. While the blockchain certainly impr...