Onchain Boosts
We’ve entered a new era of marketing. One where runnings promo happens natively onchain - directly in a social feed. Now I know what you’re thinking - oh god, ads, here we go again! But here’s what makes them unique and how to use them to your benefit as someone building an audience onchain.What are Boosts?Boosts are sponsored transactions. It’s when a creator, brand or company subsidizes the gas and platform fees to make a mint truly free. Boosts are different from an airdrop because the end...
Onchain Boosts
We’ve entered a new era of marketing. One where runnings promo happens natively onchain - directly in a social feed. Now I know what you’re thinking - oh god, ads, here we go again! But here’s what makes them unique and how to use them to your benefit as someone building an audience onchain.What are Boosts?Boosts are sponsored transactions. It’s when a creator, brand or company subsidizes the gas and platform fees to make a mint truly free. Boosts are different from an airdrop because the end...
The World Hates Crypto
In case its a surprise - the world hates crypto. It’s an industry that thrives off volatility, and what’s allowed so many people to be successful (at least temporarily) during major upswings and bull markets. However - the same reasons why crypto made people lots of money in short periods of time are the same reasons why the wider world has such a negative association with it. Let’s unpack.Too ConfusingMost people don’t understand why you would want to buy a digital object. Physical objects h...
The World Hates Crypto
In case its a surprise - the world hates crypto. It’s an industry that thrives off volatility, and what’s allowed so many people to be successful (at least temporarily) during major upswings and bull markets. However - the same reasons why crypto made people lots of money in short periods of time are the same reasons why the wider world has such a negative association with it. Let’s unpack.Too ConfusingMost people don’t understand why you would want to buy a digital object. Physical objects h...
Onchain Points
Every few years we see a new meta drive the narrative around crypto. First it was ICOs. Then DeFi. And most recently NFTs. They all share one thing in common - connecting with an audience of regular people who have never touched crypto before. That’s why I’m excited about the new meta forming around points. And more specifically - points that are onchain.What are Points?Points are gamified rewards units with a theoretically infinite supply. Think airline miles, credit card points, loyalty pro...
Onchain Points
Every few years we see a new meta drive the narrative around crypto. First it was ICOs. Then DeFi. And most recently NFTs. They all share one thing in common - connecting with an audience of regular people who have never touched crypto before. That’s why I’m excited about the new meta forming around points. And more specifically - points that are onchain.What are Points?Points are gamified rewards units with a theoretically infinite supply. Think airline miles, credit card points, loyalty pro...
Only Onchain
Free to listen, valuable to own. The promise of onchain music. Music is social. It’s meant to be played live and streamed millions of times. Naturally - this would mean you want your music to be everywhere, so everyone can hear it. Because at the end of the day, artists want to be heard. But what if putting your music in less places with a more focused attitude accomplished a different result? What if instead of playing the numbers game, you played the long game? What if being a bigger fish i...
Only Onchain
Free to listen, valuable to own. The promise of onchain music. Music is social. It’s meant to be played live and streamed millions of times. Naturally - this would mean you want your music to be everywhere, so everyone can hear it. Because at the end of the day, artists want to be heard. But what if putting your music in less places with a more focused attitude accomplished a different result? What if instead of playing the numbers game, you played the long game? What if being a bigger fish i...
Onchain Music
It’s a new era. Onchain is the new online. Releasing your music onchain is an acknowledgement to what’s next. This is what music being onchain means, and why it’s important.Onchain MusicMusic released on DSPs is streamed. Music released onchain is minted. Mints are the new streams. Mint a song to add it to your collection. Being onchain creates:PermanentCultureMarketOnchain music is defined by having a contract address - or the origin for where a song was minted. It will commonly look like th...
Onchain Music
It’s a new era. Onchain is the new online. Releasing your music onchain is an acknowledgement to what’s next. This is what music being onchain means, and why it’s important.Onchain MusicMusic released on DSPs is streamed. Music released onchain is minted. Mints are the new streams. Mint a song to add it to your collection. Being onchain creates:PermanentCultureMarketOnchain music is defined by having a contract address - or the origin for where a song was minted. It will commonly look like th...
