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Onchain Boosts

We’ve entered a new era of marketing. One where runnings promo happens natively onchain - directly in a social feed. Now I know what you’re thinking - oh god, ads, here we go again! But here’s what makes them unique and how to use them to your benefit as someone building an audience onchain.What are Boosts?Boosts are sponsored transactions. It’s when a creator, brand or company subsidizes the gas and platform fees to make a mint truly free. Boosts are different from an airdrop because the end...

The World Hates Crypto

In case its a surprise - the world hates crypto. It’s an industry that thrives off volatility, and what’s allowed so many people to be successful (at least temporarily) during major upswings and bull markets. However - the same reasons why crypto made people lots of money in short periods of time are the same reasons why the wider world has such a negative association with it. Let’s unpack.Too ConfusingMost people don’t understand why you would want to buy a digital object. Physical objects h...

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Every few years we see a new meta drive the narrative around crypto. First it was ICOs. Then DeFi. And most recently NFTs. They all share one thing in common - connecting with an audience of regular people who have never touched crypto before. That’s why I’m excited about the new meta forming around points. And more specifically - points that are onchain.What are Points?Points are gamified rewards units with a theoretically infinite supply. Think airline miles, credit card points, loyalty pro...

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Free to listen, valuable to own. The promise of onchain music. Music is social. It’s meant to be played live and streamed millions of times. Naturally - this would mean you want your music to be everywhere, so everyone can hear it. Because at the end of the day, artists want to be heard. But what if putting your music in less places with a more focused attitude accomplished a different result? What if instead of playing the numbers game, you played the long game? What if being a bigger fish i...

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It’s a new era. Onchain is the new online. Releasing your music onchain is an acknowledgement to what’s next. This is what music being onchain means, and why it’s important.Onchain MusicMusic released on DSPs is streamed. Music released onchain is minted. Mints are the new streams. Mint a song to add it to your collection. Being onchain creates:PermanentCultureMarketOnchain music is defined by having a contract address - or the origin for where a song was minted. It will commonly look like th...

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Investing in Daniel Allan

Coop Records is excited to announce our investment in Daniel Allan. Along with Palm Tree Crew Crypto, we’re co-leading our first Artist Seed Round as Daniel brings on $1M of outside capital to support the next leg of his career. Daniel Allan @imdanielallan It’s been a wild ride. Today - I’m excited to announce that I’ve raised $1M to support the next chapter of my career. Here’s why 559 12:12 PM • Mar 16, 2023 Here’s why.Artist Seed RoundWe believe in a world where fans can invest in the arti...

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The On-Chain Race

There are ~11M artists on Spotify. On average, there are ~80,00 new songs released per week. There are less than 1000 artists on Sound. On average, there are ~25 new songs minted per week. This is the race to put music on-chain.Music is ForeverThere is an infinite amount of music. There is a finite amount of block space. Minting music seals it in history.* Take aside all the dialogue about making money. About true fandom. About patronage. About access. Minting the music is what matters most. ...

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Collecting Culture

Culture drives society. It influences what we wear, what we buy and what we listen to. We’re entering a phase of society where you can invest in the culture you ascribe to. This post is about why I believe collecting culture is the key unlock for web3.OG Web3 CultureThe concept of collecting culture in web3 is not new. When you look at every phase of NFTs from the past 3 years, there is one thing in common - culture. CryptoPunks were free to mint. They now have a floor of 64 ETH. Chromie Squi...

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What’s holding web3 music back? It’s more about the technology than the music. It's more about the fact that it's an NFT than the fact that it's a great song. And that needs to change.What Drives CultureMusic drives culture. Not technology. I’m the first to talk about how exciting web3 is. The benefits of on-chain payments. But the reality is - no one cares. People want what’s cool, and Music NFTs in their current form are only cool to a very select amount of people. They’re ex...

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Open Editions are back. In the search for the perfect mint format, let’s explore this new mechanism and its implications.What are Open Editions?Open Editions are time-based drops. Simply define a price per edition, a start time, and a duration. So long as you show up during that defined time period, you mint at the same price as everyone else. There is no upper bound, meaning that theoretically millions of editions can be minted if there is enough demand. This format made its way to Sound las...

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Artist Development in Web3

What does artist development look like in web3? While the space is still early - there are a lot of unanswered questions about how an artist grows in a nascent industry. In this article - we’ll highlight what artists can do to take their project to the next level. For more context on artists in web3, I recommend reading this Bankless article on finding the XCOPY of Music NFTs.Artists in Web3What does it mean to be an artist in web3? An artist in web3 is one who is actively minting their music...

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Web3 Manager Launchpad

Getting started with Music NFTs is hard. Managing artists is even harder. As someone who spent the better half of 3 years managing emerging artists out of college - artist management is no easy task. On the back of the Music NFT Launchpad, we were able to bring 12 new artists into web3 by helping them mint their first Music NFTs. Coop 💿 @Cooopahtroopa Music NFT Launchpad Freshman Class @caye @Itsrudecat @EvaMyraMay @karijaydotcom @SeventhAngelo @itskevingeorge @yunicemusic @kondeoko @MiaLail...

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Rising Tide 🌊

I’ve been going to shows since I was 15. My first ever concert was Avicii - shortly after “Levels” came out in 2012. I became obsessed with going to shows in Philly - quickly making it a core part of my identity. This is why I went to school in Colorado, to be closer to venues like Red Rocks and attend hundreds of shows a year. During this time I met Jordan Chaffin, Jake Nixon and Cece Palmquist - three fellow music lovers and curators. While we didn’t know it at the time, we’d link back up t...

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