There's a time/place for very scrappy user research, and a time/place for very deliberate user research. These are the two best articles I've seen walking through the steps of performing both: 1. Scrappy UXR at early YouTube: https://elizlaraki.substack.com/p/make-youtube-better 2. Assumption-driven UXR: https://www.productcompass.pm/p/assumption-prioritization-canvas