@safary is one the few crypto native growth stack platforms
Mixpanel/Segment own a multi-billion market, but they stop at login events.
Safary starts at the wallet and closes the loop between off-chain acquisition and on-chain value.
What it does:
> Unifies web sessions + wallets into a single profile (wallet data > cookies)
> Full-funnel attribution from campaign → connect → onchain event
> Wallet-level segmentation by chain, assets, balance, behaviors
> DeFi-native events (swap/deposit/withdraw/NFT purchase) via simple tracking
> Social/BD enrichment (map wallets to X/Farcaster, outreach from the profile)
> Retention & cohort views + NPS hooks + API for custom dashboards
If you’re a web3 PMM or growth lead and you can’t answer “which channels drove deposits by chain and user segment?” time to look at Safary.
They also have a great community of growth leaders that share learnings with each other.
Crypto needs its own CDP/attribution layer; we’re backing teams building it
