#385: Pudgy Penguins' Content ➡️ GIF Onramp

Pudgy Penguins’ content superpowerAlthough I’m on X for an unhealthy amount of time every day, I don’t use other social media apps often. However, I still use Instagram 1-2x per week to keep in touch with friends by sharing memes and of course, to watch the latest Reel from the Pudgy Penguins account. While reading through the comments of a recent post, I realized the brand’s GIF strategy has not only paid off, but it has broadened and deepened the fan base in a unique way. Pudgy Penguins has...