Always on beta
In the digital age, our brand is always in beta. It’s a constant work in progress. Learning from and growing with your audience. Building brands for the digital age means taking the same fluid, iterative approach. Rather than trying to get things perfect the first time, you should launch with your best hypothesis, and then let the data tell you what you got wrong. It’s a constant process of iteration. It’s not always good for the ego. But it’s better for business. Beta today. Better tomorrow.
Always on beta
In the digital age, our brand is always in beta. It’s a constant work in progress. Learning from and growing with your audience. Building brands for the digital age means taking the same fluid, iterative approach. Rather than trying to get things perfect the first time, you should launch with your best hypothesis, and then let the data tell you what you got wrong. It’s a constant process of iteration. It’s not always good for the ego. But it’s better for business. Beta today. Better tomorrow.
