Brands don’t die. They just stop moving. Every brand has its graveyard. Projects that raised millions, launched with hype, then went dark. Others pause, fade, but linger in collective memory—like ghosts of what could have been. The business dies, but can the brand? In a way, yes. A brand is a story that outlives servers and funding rounds. It’s the emotional residue that people remember, share, or even miss. @brnd was designed with this in mind. One of our core ideas is to keep onchain brands from being forgotten. Podiums, votes, $BRND flows—they create a living record of reputation that doesn’t vanish when activity slows. In Web3’s fast churn, survival is harder every day. Recovery becomes strategy: rewarding users who stick around, measuring loyalty onchain, giving brands a way to claim their capital and relaunch stronger. Direct user rewards to brands? That’s a paradigm shift from hype‑and‑dump to sustained value. At @floc*, we’ve lived this firsthand. We’ve designed projects that disappeared overnight. Others we helped extend their life—or reinvent it. Our north star has always been immortal brands: long‑term thinkers that build for decades, not quarters. Recovery isn’t failure; it’s a system. Audit what worked, shed what didn’t, reactivate what still resonates. Recovery isn’t just bouncing back; it’s like pruning a tree after winter. You cut the dead branches not to hurt it, but to let light and energy flow to what’s still alive. In branding, that means listening to the quiet signals—old fans who never left, stories that still resonate—and turning them into fuel for the next lap. It’s messy, unglamorous work, but the brands that master it don’t just survive cycles; they become the ones people root for when the next one hits. Like a runner who trips but gets up faster, they turn setbacks into stories worth telling. What’s one brand you’d love to see rise again?