The rage of abandoned brands — Watching Web3 projects vanish or stall hits hard, especially when they leave behind mythic brands that once captured our hearts. It’s not just code dying; it’s emotional connections severed, leaving a void of “what if.” From a branding perspective, these platforms don’t just build users: They forge tribes bonded by shared excitement, only for silence to betray that trust. Emotional bonds under the spotlight Great brands create era-defining moments. They spark joy, community, and identity in a fleeting window, turning strangers into evangelists. When they fade, the rage boils: the idea was brilliant, the timing perhaps off, execution flawed somewhere. But that emotional high? Irreplaceable. Users grieve not the tech, but the relationships, the drops, the chats, the “we were there” nostalgia etched forever onchain. Sound, weeks ago, bowed out after revolutionizing Web3 music with listening parties and artist tools. Nifty Gateway, days back, shuttered a pioneer marketplace where Beeple and XCOPY defined NFT history. Now Rodeo, pitched as Web3’s Instagram, stalls despite its bold social vision. These onchain legends risk fading from collective memory, yet their blockchain footprints and user stories endure. Survival’s bitter lesson branding under duress tests resilience. These projects nailed the spark but faltered on sustainability, funding dries, markets crash, teams burn out. The pain? Knowing a good idea died prematurely, orphaning fans who invested time, tokens, and passion. Yet that scar tissue builds wisdom: True brands plan for the long haul, turning pressure into permanence. What if they returned? Sound’s sonic vibes? Nifty’s drop magic? Rodeo’s social fire? Which would you revive and why?