Trust, Athletes, and How New Things Actually Spread
When a new technology appears, people usually think it will grow because it is better, faster, cheaper, or more efficient. But in practice, that is rarely what makes something spread around the world. What makes new things spread is trust. Airbnb didn’t grow just because it was cheaper than hotels. In the beginning, the idea of sleeping in a stranger’s house sounded absurd. What made Airbnb grow was a reputation system: reviews, profiles, photos, history. Before trusting the company, people s...
Trust, Athletes, and How New Things Actually Spread
When a new technology appears, people usually think it will grow because it is better, faster, cheaper, or more efficient. But in practice, that is rarely what makes something spread around the world. What makes new things spread is trust. Airbnb didn’t grow just because it was cheaper than hotels. In the beginning, the idea of sleeping in a stranger’s house sounded absurd. What made Airbnb grow was a reputation system: reviews, profiles, photos, history. Before trusting the company, people s...
Work, money and opportunities in Web3
Web3 doesn’t have a clear entry point. There are many possible paths. Some people arrive out of curiosity, others come from Web2, and others simply because an opportunity appeared, often before fully understanding the ecosystem. This article is not a definitive guide, nor a promise of fast income. It’s a practical map of the real ways people are monetizing in Web3 today, based on paths that are already being used in practice. And either way, the invitation stands: add to this article in the c...
Work, money and opportunities in Web3
Web3 doesn’t have a clear entry point. There are many possible paths. Some people arrive out of curiosity, others come from Web2, and others simply because an opportunity appeared, often before fully understanding the ecosystem. This article is not a definitive guide, nor a promise of fast income. It’s a practical map of the real ways people are monetizing in Web3 today, based on paths that are already being used in practice. And either way, the invitation stands: add to this article in the c...
Sports Don’t Need Web3. Web3 Needs to Understand Sports.
Why culture, not technology, defines success in sports activations
Sports Don’t Need Web3. Web3 Needs to Understand Sports.
Why culture, not technology, defines success in sports activations
12 Hard Truths: Brazil Will Break Your Crypto Neobank if You Ignore Them
Why the country demands more nuance, adaptation, and cultural depth than most Web3 playbooks are prepared for
12 Hard Truths: Brazil Will Break Your Crypto Neobank if You Ignore Them
Why the country demands more nuance, adaptation, and cultural depth than most Web3 playbooks are prepared for
When Your Best Friend Is an Algorithm
The hidden risks of emotional AI and what it reveals about our loneliness
When Your Best Friend Is an Algorithm
The hidden risks of emotional AI and what it reveals about our loneliness
