What’s your marketing arbitrage story? Back in the day I used to get most of my blog traffic from Google by building my entire domain around a high value niche keyword. Suffice to say it eventually got competed away. Airbnb’s early arbitrage is an interesting story, they used Craigslist of all places: https://open.spotify.com/episode/4lN4LAJXL7UqF1OYmc2iPr?si=k1NVaSBXSHSQRCUyYsoO7g