Soft skills are not “soft” anymore. They are the hardest, scarcest skills in the age of AI. And most of us are still optimizing for the wrong game. We can’t out-code a machine. We can’t out-process a machine. We can’t out-scale a machine. Trying to compete with AI on technical output alone is a losing strategy. But here’s the twist: AI scales intelligence. It does NOT scale presence. And presence is becoming the premium layer. We are entering a world where technical skills get commoditized fast. But human connection does not. You can fake a lot of things. You can’t fake being truly seen. You can’t fake being held in a hard moment. You can’t fake trust under pressure. There are things you simply don’t want from a robot. You don’t want a machine delivering a cancer diagnosis. You don’t want an algorithm holding your hand when your company collapses. You don’t want a chatbot mediating a conflict between co-founders. You want a human on the other side of the phone. 🧵