Most faith-driven founders don’t have a marketing problem. They have a positioning problem. Here are 5 mistakes I see constantly 1. Layering offers instead of architecting them More products ≠ more clarity. 2. Messaging their journey instead of their thesis Your story matters. But your audience buys clarity. 3. Scaling revenue without compressing positioning Growth without structure creates noise. 4. Calling it “God’s timing” when it’s actually strategic drift Alignment still requires architecture. 5. Trying to sound anointed instead of articulated Authority comes from precision. Positioning is stewardship. If your revenue grew but your clarity didn’t — that’s your signal.