12 Lessons from
@johncoogan
and
@jordi on building TBPN:
1. You can’t copy compounding.
2. Discipline eliminates inspiration as a bottleneck.
3. Entertain, inspire or educate—Simply.
4. Go high and low at the same time.
5. Borrow laterally, not recursively.
6. Your niche is enough.
7. The show is the end, not the means.
8. Start with obsession, not opportunity.
9. Platform-Native or Bust.
10. A brand is what you feel.
11. Humor is a way in.
12. Complementary obsessions multiply.
