Launching a DAO Inside Your Brand
As Web3 continues its unstoppable ascent and grabs more and more attention (sans China proper), we’re seeing brands dip their toes into NFTs and social tokens and even putting tokens on their balance sheets. Yet, it seems a ton of brands are sitting on the sidelines and aren’t really making bold moves. While it’s fair to caveat that many brands are lining up strategies to launch in 2022 when their marketing budgets refresh, it’s equally fair to warn that reluctant brands will miss opportuniti...
Launching a DAO Inside Your Brand
As Web3 continues its unstoppable ascent and grabs more and more attention (sans China proper), we’re seeing brands dip their toes into NFTs and social tokens and even putting tokens on their balance sheets. Yet, it seems a ton of brands are sitting on the sidelines and aren’t really making bold moves. While it’s fair to caveat that many brands are lining up strategies to launch in 2022 when their marketing budgets refresh, it’s equally fair to warn that reluctant brands will miss opportuniti...
So Your Brand Just Bought Your First NFT, What Next?
Brands are buying, just not buying-in … yetMost of us recently read about how VISA spent almost $150,000 to buy CryptoPunk 7610, a pixelated female with a mohawk, green eyeshadow and red lipstick. Their reasoning contains phrases such as:“We need a firsthand understanding of the infrastructure requirements for a global brand to purchase, store, and leverage an NFT.”“We wanted to collect an NFT that symbolizes the excitement and opportunity of this particular cultural moment,”What they didn’t ...
So Your Brand Just Bought Your First NFT, What Next?
Brands are buying, just not buying-in … yetMost of us recently read about how VISA spent almost $150,000 to buy CryptoPunk 7610, a pixelated female with a mohawk, green eyeshadow and red lipstick. Their reasoning contains phrases such as:“We need a firsthand understanding of the infrastructure requirements for a global brand to purchase, store, and leverage an NFT.”“We wanted to collect an NFT that symbolizes the excitement and opportunity of this particular cultural moment,”What they didn’t ...
NFT brand strategy: Visa and Arizona Iced Tea ape into web3
Last Friday, Arizona Iced Tea used it’s Twitter feed to announce to the world they had acquired an NFT from the popular Bored Ape Yacht Club (BAYC) collection.The Bored Ape Yacht Club Collection is a series of 10,000 randomly generated profile pictures of, you guessed it, bored apes. The NFT series has surged in value since the spring, and is arguably one of the premiere NFT assets available today. Not to be outdone, three days later, Visa announced via their @Visanews Twitter handle they had...
NFT brand strategy: Visa and Arizona Iced Tea ape into web3
Last Friday, Arizona Iced Tea used it’s Twitter feed to announce to the world they had acquired an NFT from the popular Bored Ape Yacht Club (BAYC) collection.The Bored Ape Yacht Club Collection is a series of 10,000 randomly generated profile pictures of, you guessed it, bored apes. The NFT series has surged in value since the spring, and is arguably one of the premiere NFT assets available today. Not to be outdone, three days later, Visa announced via their @Visanews Twitter handle they had...
Introducing JUMP, The First Tokenized Community for Marketing and Advertising Professionals
tl/dr: We're a community of over 150 marketing and advertising professionals, from 100+ agencies, fortune 1,000 brands, and web3 startups. It seems like just yesterday we were at the beginning of the web2 era, with the promise of the democratization and removal of middlemen. If you worked in the marketing or advertising field, the excitement of having a direct conversation and relationship with your customers was almost euphoric. However, that change never fully materialized. Just like i...
Introducing JUMP, The First Tokenized Community for Marketing and Advertising Professionals
tl/dr: We're a community of over 150 marketing and advertising professionals, from 100+ agencies, fortune 1,000 brands, and web3 startups. It seems like just yesterday we were at the beginning of the web2 era, with the promise of the democratization and removal of middlemen. If you worked in the marketing or advertising field, the excitement of having a direct conversation and relationship with your customers was almost euphoric. However, that change never fully materialized. Just like i...
