As Web3 continues its unstoppable ascent and grabs more and more attention (sans China proper), we’re seeing brands dip their toes into NFTs and social tokens and even putting tokens on their balance sheets. Yet, it seems a ton of brands are sitting on the sidelines and aren’t really making bold moves. While it’s fair to caveat that many brands are lining up strategies to launch in 2022 when their marketing budgets refresh, it’s equally fair to warn that reluctant brands will miss opportuniti...

As Web3 continues its unstoppable ascent and grabs more and more attention (sans China proper), we’re seeing brands dip their toes into NFTs and social tokens and even putting tokens on their balance sheets. Yet, it seems a ton of brands are sitting on the sidelines and aren’t really making bold moves. While it’s fair to caveat that many brands are lining up strategies to launch in 2022 when their marketing budgets refresh, it’s equally fair to warn that reluctant brands will miss opportuniti...