Helping companies integrate web3 into their traditional marketing mix. 20y exp. in 🇫🇷 🇮🇳 🇸🇪🇫🇮🇷🇴. marketingbynft.com
Using NFTs for marketing (Web3 marketing tools, Part 2)
Last June, I launched MarketingbyNFT with my old colleague from Ogilvy, Cyril Attias. We found ourselves having lunch and discussing our 20 years in marketing, and how, when web2 kicked in, lots of companies failed because they were using new marketing tools without properly integrating them with their existing marketing framework and without applying what they learned from web2 (and web1) experiences. As we all know, History repeats itself, and the shinny NFTs will undoubtedly trigger the sa...
Using NFTs for marketing (Web3 marketing tools, Part 2)
Last June, I launched MarketingbyNFT with my old colleague from Ogilvy, Cyril Attias. We found ourselves having lunch and discussing our 20 years in marketing, and how, when web2 kicked in, lots of companies failed because they were using new marketing tools without properly integrating them with their existing marketing framework and without applying what they learned from web2 (and web1) experiences. As we all know, History repeats itself, and the shinny NFTs will undoubtedly trigger the sa...
Using Web3 marketing tools. Part 1: Released, Responsible, Rewarded
Yesterday, I was talking to a friend about a new drone, and this morning, ads for this product are all over my social media feeds and flooding my friend’s internet. How many times did this happen to you? And how often do you feel spied on by big corporations, or even small ones? This is what web2 is about. Yes, it brought conversations to a previous way more informative internet. But It also triggered information to be increasingly aimed to please our darkest sides, leading to profound risks ...
Using Web3 marketing tools. Part 1: Released, Responsible, Rewarded
Yesterday, I was talking to a friend about a new drone, and this morning, ads for this product are all over my social media feeds and flooding my friend’s internet. How many times did this happen to you? And how often do you feel spied on by big corporations, or even small ones? This is what web2 is about. Yes, it brought conversations to a previous way more informative internet. But It also triggered information to be increasingly aimed to please our darkest sides, leading to profound risks ...
Why defining your Target Audience matters — and why you should audit your methodology
Many businesses make the mistake of approaching their marketing with an inside-out strategy, by placing their product at the center of their focus. Sure, this approach may sound like the right way to go to market. But maybe not  But this inward-looking, product-led approach is all about your company, not your customer. It places all the pressure on your sales team to convert your more accessible custome...
Why defining your Target Audience matters — and why you should audit your methodology
Many businesses make the mistake of approaching their marketing with an inside-out strategy, by placing their product at the center of their focus. Sure, this approach may sound like the right way to go to market. But maybe not  But this inward-looking, product-led approach is all about your company, not your customer. It places all the pressure on your sales team to convert your more accessible custome...
Why your marketing funnel architecture is key
Marketing is about positioning your business’s brand and promoting your business’s products and services. So it makes sense to align your marketing objectives to your business objectives.Brands&People via UnsplashAt Leadnostic, the aim of all our audits is to help you assess your marketing unit so that it delivers against your business objectives. For Marketing to operate at peak efficiency, you need to run a scalable lead-generation funnel. The only way to scale your funnel effectively is to...
Why your marketing funnel architecture is key
Marketing is about positioning your business’s brand and promoting your business’s products and services. So it makes sense to align your marketing objectives to your business objectives.Brands&People via UnsplashAt Leadnostic, the aim of all our audits is to help you assess your marketing unit so that it delivers against your business objectives. For Marketing to operate at peak efficiency, you need to run a scalable lead-generation funnel. The only way to scale your funnel effectively is to...
How your Customer Journey mapping impacts your marketing funnel.
Photo by Matt Duncan on Unsplash There are three basic models for setting up a lead-generation marketing funnel. Some companies choose to set up their funnel from a platform-first perspective. They create a social media presence, launch a website, invest in marketing automation, implement a CRM solution, or all of the above. Then they cross their fingers and wait for customers; a build-it-and-hope-they’ll-come approach. Others choose an organic-content-versus-paid-content type of approach. An...
How your Customer Journey mapping impacts your marketing funnel.
Photo by Matt Duncan on Unsplash There are three basic models for setting up a lead-generation marketing funnel. Some companies choose to set up their funnel from a platform-first perspective. They create a social media presence, launch a website, invest in marketing automation, implement a CRM solution, or all of the above. Then they cross their fingers and wait for customers; a build-it-and-hope-they’ll-come approach. Others choose an organic-content-versus-paid-content type of approach. An...
