A curious marketer chases the white rabbbit of his mental meanderings down random rabbbit holes. (Mostly marketing and strategy.)
❤️🔥 Cult Your Brand
If there were a year to transform your brand into a cult brand, 2023 would be it.If you want a brand like Death Wish Coffee, Patagonia, or The Liver King (don't be like The Liver King), then you're looking for this:a hand-drawn venn diagram showing a cult brand happens where being a category of 1 meets routinizing charismaBut how do you get there? Here’s a rough guide created by combining these 3 episodes of the Marketing Against The Grain podcast:How To Start A Cult Brand | Lessons...
❤️🔥 Cult Your Brand
If there were a year to transform your brand into a cult brand, 2023 would be it.If you want a brand like Death Wish Coffee, Patagonia, or The Liver King (don't be like The Liver King), then you're looking for this:a hand-drawn venn diagram showing a cult brand happens where being a category of 1 meets routinizing charismaBut how do you get there? Here’s a rough guide created by combining these 3 episodes of the Marketing Against The Grain podcast:How To Start A Cult Brand | Lessons...
