
REKT: From Meme to Brandcoin
Memecoins financialized attention, but that attention proved fleeting. You get frontrun by bots, you get frontrun by KOLs, you’re not really interested in buying more slop. The market got fatigued to a point where we ended up reminding each other daily to just believe in something. This gave rise to a narrative of appcoins, where building an engaging app could prove to be fertile ground for financial buy-in from the app’s users, speculators and other believers. Appcoins haven’t yet experience...

REKT: From Meme to Brandcoin
Memecoins financialized attention, but that attention proved fleeting. You get frontrun by bots, you get frontrun by KOLs, you’re not really interested in buying more slop. The market got fatigued to a point where we ended up reminding each other daily to just believe in something. This gave rise to a narrative of appcoins, where building an engaging app could prove to be fertile ground for financial buy-in from the app’s users, speculators and other believers. Appcoins haven’t yet experience...