Thesis 2 'Small door theory' - market conditions that have a single point of onboarding and controlled liquidity constraints to allow for large gains of platform coin investments, if onboarding through small door increases 10x, 100x, etc Best protocol to capture this (if you want to make it imo) - @farcaster (build an index of farcaster tokens against eth and track that) - tryfomo - a major wallet pivot to a social app. Platforms make money by selling crypto exposure to everyday people, paid groups, exchange ads, protocol promos. Most people already know what crypto is, what it feels like to invest, and what the outcomes can be without participating. That’s bad for our bags, because the ceiling on new retail attention is already priced in.