Been thinking about why D2C feels overwhelming to most artists. It's not the concept. Selling directly to your fans makes intuitive sense. It's that most D2C tools assume you've already done the groundwork — that you know who your fans are, what they've bought, how to reach them. They start at the storefront. But most musicians are still at the "wait, I should be tracking this?" stage. That gap is real. And it's exactly where I started building.