Latin Music Industry Vet (Former UMG & Sony). Bridging the gap between web2 & web3. Building tools for artists. Mom of 2.
A familiar story
Some context:The people in this call were/are(? part of a web3 record label. It was a project I knew of, in the periphery and my friend, who is a brilliant professional and incredible community builder was part of it. Because of her, and because many people spoke about how my point of view could be useful, due to my experience, I minted(bought) a founder’s pass. Maybe it could’ve been a fun do-over from my previous life at record labels, but less than four weeks after that initial sale one of...
A familiar story
Some context:The people in this call were/are(? part of a web3 record label. It was a project I knew of, in the periphery and my friend, who is a brilliant professional and incredible community builder was part of it. Because of her, and because many people spoke about how my point of view could be useful, due to my experience, I minted(bought) a founder’s pass. Maybe it could’ve been a fun do-over from my previous life at record labels, but less than four weeks after that initial sale one of...
A familiar story
Some context:The people in this call were/are(? part of a web3 record label. It was a project I knew of, in the periphery and my friend, who is a brilliant professional and incredible community builder was part of it. Because of her, and because many people spoke about how my point of view could be useful, due to my experience, I minted(bought) a founder’s pass. Maybe it could’ve been a fun do-over from my previous life at record labels, but less than four weeks after that initial sale one of...
A familiar story
Some context:The people in this call were/are(? part of a web3 record label. It was a project I knew of, in the periphery and my friend, who is a brilliant professional and incredible community builder was part of it. Because of her, and because many people spoke about how my point of view could be useful, due to my experience, I minted(bought) a founder’s pass. Maybe it could’ve been a fun do-over from my previous life at record labels, but less than four weeks after that initial sale one of...
One Song = Many Relationships
“I don’t have much in my wallet” I said, I felt inadequate, a poser even. My wallet had probably three NFTs, some ETH and not much else. “But you will” answered my crypto-mentor and friend Xcelencia. When I started my foray into web3 I hadn’t uncovered what was the true north of my journey in this new world. When I joined the music industry, my goal was to figure out an exit from rampant piracy. At my core I felt that there was something I could do to save the value of music, and musicians’ l...
One Song = Many Relationships
“I don’t have much in my wallet” I said, I felt inadequate, a poser even. My wallet had probably three NFTs, some ETH and not much else. “But you will” answered my crypto-mentor and friend Xcelencia. When I started my foray into web3 I hadn’t uncovered what was the true north of my journey in this new world. When I joined the music industry, my goal was to figure out an exit from rampant piracy. At my core I felt that there was something I could do to save the value of music, and musicians’ l...
One Song = Many Relationships
“I don’t have much in my wallet” I said, I felt inadequate, a poser even. My wallet had probably three NFTs, some ETH and not much else. “But you will” answered my crypto-mentor and friend Xcelencia. When I started my foray into web3 I hadn’t uncovered what was the true north of my journey in this new world. When I joined the music industry, my goal was to figure out an exit from rampant piracy. At my core I felt that there was something I could do to save the value of music, and musicians’ l...
One Song = Many Relationships
“I don’t have much in my wallet” I said, I felt inadequate, a poser even. My wallet had probably three NFTs, some ETH and not much else. “But you will” answered my crypto-mentor and friend Xcelencia. When I started my foray into web3 I hadn’t uncovered what was the true north of my journey in this new world. When I joined the music industry, my goal was to figure out an exit from rampant piracy. At my core I felt that there was something I could do to save the value of music, and musicians’ l...
Fandoms are the Fuel to Adoption
The year was 2014, I had discovered the 1975 through one of my YouTube deep dives, and through some odd texting with a random man I realized they were coming to play at one of my favorite local venues. The show was sold, out, but I didn’t care. By that point in my life I was used to buying random single tickets, and getting into shows. Most of my money was being spent going to see live music, I think I even made it a resolution to see live music every week. I was happy to treat myself wheneve...
Fandoms are the Fuel to Adoption
The year was 2014, I had discovered the 1975 through one of my YouTube deep dives, and through some odd texting with a random man I realized they were coming to play at one of my favorite local venues. The show was sold, out, but I didn’t care. By that point in my life I was used to buying random single tickets, and getting into shows. Most of my money was being spent going to see live music, I think I even made it a resolution to see live music every week. I was happy to treat myself wheneve...
Fandoms are the Fuel to Adoption
The year was 2014, I had discovered the 1975 through one of my YouTube deep dives, and through some odd texting with a random man I realized they were coming to play at one of my favorite local venues. The show was sold, out, but I didn’t care. By that point in my life I was used to buying random single tickets, and getting into shows. Most of my money was being spent going to see live music, I think I even made it a resolution to see live music every week. I was happy to treat myself wheneve...
Fandoms are the Fuel to Adoption
The year was 2014, I had discovered the 1975 through one of my YouTube deep dives, and through some odd texting with a random man I realized they were coming to play at one of my favorite local venues. The show was sold, out, but I didn’t care. By that point in my life I was used to buying random single tickets, and getting into shows. Most of my money was being spent going to see live music, I think I even made it a resolution to see live music every week. I was happy to treat myself wheneve...
How many slices in this cake?
Behind the monetization of music there is a convoluted web of attribution credits, copyright control, and financial benefactors. This is because Music is the only type of art form that functions with fractionalization at every layer. One can fracture provenance credit, control of use and even revenue collection. This complicated breakdown can sometimes lead to revenue loss, misattribution and the worst of it all, lost business opportunities for musicians. One, not so fun example that happens ...
How many slices in this cake?
Behind the monetization of music there is a convoluted web of attribution credits, copyright control, and financial benefactors. This is because Music is the only type of art form that functions with fractionalization at every layer. One can fracture provenance credit, control of use and even revenue collection. This complicated breakdown can sometimes lead to revenue loss, misattribution and the worst of it all, lost business opportunities for musicians. One, not so fun example that happens ...
How many slices in this cake?
Behind the monetization of music there is a convoluted web of attribution credits, copyright control, and financial benefactors. This is because Music is the only type of art form that functions with fractionalization at every layer. One can fracture provenance credit, control of use and even revenue collection. This complicated breakdown can sometimes lead to revenue loss, misattribution and the worst of it all, lost business opportunities for musicians. One, not so fun example that happens ...
How many slices in this cake?
Behind the monetization of music there is a convoluted web of attribution credits, copyright control, and financial benefactors. This is because Music is the only type of art form that functions with fractionalization at every layer. One can fracture provenance credit, control of use and even revenue collection. This complicated breakdown can sometimes lead to revenue loss, misattribution and the worst of it all, lost business opportunities for musicians. One, not so fun example that happens ...
Innovation as Existence
“NFTs, and web3, that’s what I’m working on” I yell over the crowd noise. Quickly a small crowd turns towards me “oh I want to learn!” everyone echoes around me. “NFTs don’t start with money, I have to tell you the stories” I start, and soon enough I have to speak about this inner voice that is now the source of my confidence. “She is from Buenaventura…” the Colombians around me turn around “Cómo así? Do you know where that is?” Filled with pride I answer that I discovered this place because ...
Innovation as Existence
“NFTs, and web3, that’s what I’m working on” I yell over the crowd noise. Quickly a small crowd turns towards me “oh I want to learn!” everyone echoes around me. “NFTs don’t start with money, I have to tell you the stories” I start, and soon enough I have to speak about this inner voice that is now the source of my confidence. “She is from Buenaventura…” the Colombians around me turn around “Cómo así? Do you know where that is?” Filled with pride I answer that I discovered this place because ...
Innovation as Existence
“NFTs, and web3, that’s what I’m working on” I yell over the crowd noise. Quickly a small crowd turns towards me “oh I want to learn!” everyone echoes around me. “NFTs don’t start with money, I have to tell you the stories” I start, and soon enough I have to speak about this inner voice that is now the source of my confidence. “She is from Buenaventura…” the Colombians around me turn around “Cómo así? Do you know where that is?” Filled with pride I answer that I discovered this place because ...
Innovation as Existence
“NFTs, and web3, that’s what I’m working on” I yell over the crowd noise. Quickly a small crowd turns towards me “oh I want to learn!” everyone echoes around me. “NFTs don’t start with money, I have to tell you the stories” I start, and soon enough I have to speak about this inner voice that is now the source of my confidence. “She is from Buenaventura…” the Colombians around me turn around “Cómo así? Do you know where that is?” Filled with pride I answer that I discovered this place because ...
